BluePoint NY Compliance — Email Sequence Strategy

Part of the broader ^[1] NY cash acceptance law compliance campaign. The email sequence targets prospects sourced from the ^[2] and is designed to feel like a direct, personal outreach rather than a marketing blast.

Overview

The email sequence supports the NY compliance campaign alongside ^[3] and ^[4]. Its goal is to reach decision-makers at New York businesses who need to comply with the state's cash acceptance law before the March 20, 2026 deadline.

Format & Style

Text-only. No HTML templates, branded headers, or graphic signatures. The email should read as a one-to-one personal message, not a mass marketing send.

Avoid rich-text email signatures with logos or graphics — these signal bulk email and reduce deliverability
Keep layout plain and conversational
Mirror the tone of a direct outreach from a knowledgeable peer, not a vendor

"Style-wise, I think we keep these very simplistic. We don't have the... it doesn't look like a traditional marketing email. Keep it kind of like how this is, and it looks more like a one-to-one email." — Karly Oykhman

Sender Configuration

Field	Value
From address	`Mike@BluePointATM.co`
Reply-to address	`Mike@BluePointATM.com`
Signature phone	607 area code CallRail number (forwards to Mike Stebbins)

The .co sending domain is used for deliverability/campaign isolation; replies route back to the primary .com inbox so Mike receives them directly.

Signature

Include the 607 CallRail number in the plain-text signature. Do not include a full HTML email signature (graphics, logos, etc.) — this undermines the personal email aesthetic and can trigger spam filters.

Suggested signature format:

Mike Stebbins
BluePoint ATM
[607-XXX-XXXX]

Content Direction

The sequence should align with the white paper content (law overview, penalties, compliance via reverse ATMs). Specific copy is reviewed and approved by Mike Stebbins before deployment.

Mike Stebbins to review drafted sequence and send minor tweaks to Karly Oykhman
Only minor edits expected; sequence was largely approved on review

Action Items (from strategy call)

[ ] Set email sender to Mike@BluePointATM.co; configure reply-to as Mike@BluePointATM.com (@Karly Oykhman)
[ ] Add 607 CallRail number to email signature (@Karly Oykhman)
[ ] Mike Stebbins to review sequence and send any tweaks to Karly (@Mike Stebbins)

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