BluePoint Water Park Email Sequence
Overview
A targeted email sequence built in HubSpot for [1], aimed at water park operators as a prospective segment for reverse ATM placements. The sequence was drafted and loaded into HubSpot templates ahead of the March 2026 review meeting and was awaiting a final client review before launch.
This sequence represents BluePoint's outbound approach to a specific vertical — one of several segment-focused campaigns running alongside broader Google Ads and the forthcoming [2].
Status
Ready to launch — pending client approval.
As of the March 2026 review call, the sequence was fully drafted in HubSpot. Mike Stebbins confirmed he had already reviewed the email copy in Google Sheets. The remaining step was a final spot-check of the HubSpot templates (imagery, button links, formatting) before activating.
"Please do that ASAP, Karly." — Mike Stebbins, March 2026 review call
Sequence Details
| Field | Detail |
|---|---|
| Client | BluePoint ATM |
| Target Segment | Water park operators |
| Platform | HubSpot |
| Status | Drafted; awaiting final review |
| Copy Review | Completed (Google Sheets) |
| Template Review | Pending (imagery, CTAs, formatting) |
Context & Strategic Fit
The water park sequence was conceived as a segment-specific outbound effort — a more traditional campaign approach targeting a defined vertical where reverse ATMs have a clear use case (cashless-to-card conversion at point-of-sale in cash-restricted environments).
During the March 2026 call, the team discussed transitioning from these broad segment campaigns toward a more targeted [3]. The water park sequence was explicitly called out as a quick win to activate in parallel — a low-lift launch given the work already completed.
"That would be a quick kind of easy turn on." — Karly Oykhman
The sequence is not being deprioritized in favor of ABM; rather, it serves as a near-term activation while the ABM infrastructure is built out.
Action Items
- [x] Draft email copy (completed in Google Sheets)
- [x] Load sequence into HubSpot templates
- [ ] Karly Oykhman: Send HubSpot preview emails to Mike Stebbins and Wade Zirkle for final review
- [ ] Mike Stebbins / Wade Zirkle: Review template formatting, imagery, and CTAs; approve for launch
- [ ] Karly Oykhman: Activate sequence in HubSpot upon approval
Related
- [4]
- [5]
- [6]