Quarra Stone Email Campaign

Overview

Asymmetric is executing an email marketing campaign for ^[1] as part of a broader marketing initiative that includes ^[2] and lookbook production. As of the February 2026 sync, the initial campaign is in its final stages with completion expected by end of week (EOW 2026-02-09).

Status

Item	Status
Current campaign	Nearly complete — due EOW 2026-02-09
Technical infrastructure	Finalized
Future campaigns	Ready to build (faster turnaround expected)

Technical Infrastructure

The initial campaign took longer than expected due to the time required to finalize the underlying technical setup. Now that the infrastructure is in place, subsequent email campaigns for Quarra Stone will be significantly faster to build and deploy.

"Now that we've got everything set up how it's supposed to, these emails will be a lot quicker to build."
— Lauren Pomaranski, 2026-02-09 sync

This is a meaningful efficiency gain: the first campaign absorbed the one-time setup cost, and all future campaigns benefit from the established foundation.

Campaign Scope

Current campaign is being finalized and delivered EOW
Additional email campaigns are planned as part of the broader ABM strategy — these will be drafted in parallel with landing page and ad copy once the ^[3] is unblocked by Lincoln Durham

Key Contacts

Lauren Pomaranski (lpomaranski@quarrastone.com) — Quarra Stone primary contact
Lincoln Durham (lldurham@quarrastone.com) — Quarra Stone stakeholder; input required for ABM targeting
Karly Oykhman (karly.oykhman@asymmetric.pro) — Asymmetric lead on campaign execution

Action Items

[x] Finalize current email campaign by EOW 2026-02-09 (@Karly Oykhman)
[ ] Draft new email campaigns aligned with ABM strategy once Lincoln's review is complete (@Karly Oykhman)

^[4]
^[5]
^[6]