Crazy Lenny's Google Ads Campaign Pause

Overview

As of the March 31, 2026 marketing sync, Google Ads campaigns for Crazy Lenny's remain paused. The client (Steve) has requested continued hold on ad spend until revenue stabilizes. Reactivation is entirely client-gated — Asymmetric will not turn campaigns back on without an explicit green light from Steve.

This is a recurring check-in item and should be revisited each call until the campaigns are reactivated.

Decision

Campaigns stay paused. Steve described revenue as "sputtering" — just beginning to pick up — and does not want to commit ad spend until cash flow is more stable. No target date or revenue threshold was specified.

"We're just getting some revenue going now. It's sputtering, but we're getting there. So, not yet."
— Steve Lindenau, 2026-03-31

Reactivation Criteria

Owner: Steve Lindenau (client)
Trigger: Steve provides explicit approval ("green light") to reactivate
Asymmetric action on approval: Turn campaigns back on promptly; no further client confirmation needed beyond the initial green light

There are no defined revenue benchmarks or timeline commitments. The decision is qualitative and at Steve's discretion.

Context

Campaigns were already paused prior to this call; this meeting confirmed continuation of that status
The pause appears tied to broader seasonal or business-cycle cash flow concerns, not campaign performance issues
Steve did not raise any concerns about the campaigns themselves — the hold is purely financial

Earth Day promo: Also declined at this meeting; Steve felt customer interest in Earth Day was too low to justify a campaign. See ^[1] for full meeting context.
eFlow project: Separately on hold pending Steve's Taiwan partner visit. See ^[2].

Action Items

[ ] Karly: Hold campaigns paused; await Steve's green light before reactivating
[ ] Karly: Follow up on Google Ads status at next scheduled call if no word received

Source Meeting

^[3]
— Attendees: Karly Oykhman, Melissa Cusumano (Asymmetric); Steve Lindenau (Crazy Lenny's)