Old World Popcorn Shopping Campaign Setup — 2025-12-10

Overview

During the ^[1], Gilbert attempted to create a Google Shopping campaign for Old World Popcorn products. The effort was blocked because Old World Popcorn has no linked Google Merchant Center — only the Doodla Farms GMC account exists, and its product feed is scoped to DoodlaFarms.com. Mark investigated options and submitted a request to Google for a GMC Advanced Account, which would unlock sub-account functionality and allow Old World Popcorn to be managed as a separate entity under the same umbrella.

Current status: GMC Advanced Account review in progress.

Problem

Gilbert could not add Old World Popcorn products when building a new Shopping campaign in Google Ads. When selecting a Merchant Center during campaign setup, only the Doodla Farms account appeared. Old World Popcorn products are sold under a separate brand and website, so they are not present in the Doodla Farms feed.

"I don't see any Merchant Center for Old World, so I only see the Doodla Farms, so I cannot add the products of Old World here." — Gilbert

Investigation

Mark walked through the Doodla Farms GMC account to understand the feed structure:

Products are sourced from DoodlaFarms.com via a Google Shopping Feed plugin (WordPress/WooCommerce).
The Google for WooCommerce plugin appears installed but its connection status was unclear during the call.
Adding a second website's products directly to the existing Doodla Farms Merchant Center was considered but ruled out — Old World Popcorn warrants its own separate account for clean brand separation.

GMC Product Approval Issues (noted in passing)

While reviewing the Doodla Farms GMC, Mark flagged several disapproved products worth investigating separately:

Product	Status	Action
Organic Dried Beans (1.5 lb)	Not approved	Investigate — see action item
25 lb bags (popcorn, cornmeal)	Not approved	Low priority; bulk SKUs not targeted
Personalized gift note	Not approved	Expected; not a shoppable product

See action item: Investigate Doodla Farms GMC disapprovals for 1.5 lb organic dried beans.

Solution: GMC Advanced Account

To host Old World Popcorn products without creating a fully separate, unrelated GMC account, Mark requested an Advanced Account upgrade on the existing Doodla Farms GMC.

What this enables:
- Sub-accounts under a single GMC parent
- Old World Popcorn can be set up as its own sub-account with its own product feed
- Keeps both brands manageable within the same Google Business Manager structure

How to request:
1. In GMC, go to Settings → General
2. Under Account Setup, select Advanced Account Setup
3. Submit the conversion request (business type, contact info)

Status as of 2025-12-10: "Review in progress. You'll receive an email when your request is reviewed and completed."

Next Steps

[ ] Mark: Monitor email for GMC Advanced Account approval notification
[ ] Mark/Gilbert: Once approved, create Old World Popcorn sub-account and configure a new product feed (likely a separate WooCommerce/Shopping Feed setup pointed at the Old World website)
[ ] Gilbert: Investigate GMC disapprovals for Doodla Farms 1.5 lb organic dried beans

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