Old World Google Merchant Center & Shopping Feed Setup

Overview

Running Google Ads for Old World is currently blocked on the absence of a Google Merchant Center (GMC) account and a connected shopping feed. This is a prerequisite for any Google Shopping campaigns. Mark estimated the full setup at 3–4 hours of work.

This came up during the ^[1] as an urgent task for the ^[2] account.

Tasks Required

Create a Google Merchant Center account for Old World
Build a shopping feed and connect it to the GMC account

These are tracked as separate Salesforce tasks (created by Karly).

Key Decision: Shared vs. Separate Merchant Center

Mark flagged a potential shortcut: since Old World is a brand under ^[3] (not a separate legal entity), it may be possible to add the Old World shopping feed to the existing Doodla Farms Merchant Center account rather than creating a net-new one.

Concern raised: Would Doodla Farms branding appear on Old World ads?

Mark's assessment: No — when setting up a Google Ads campaign, you specify which products to include. Old World products would be scoped to their own campaign and would not surface Doodla Farms branding.

Status: Needs confirmation. Mark to verify before proceeding.

Context: Why This Is Urgent

Old World's website currently has a Domain Rating of 0, meaning organic SEO will take time to gain traction. Google Ads (specifically Shopping ads) is the faster path to driving product visibility and sales. Without GMC and a shopping feed, no Shopping campaigns can run.

See also: ^[4] for the parallel SEO effort underway for Old World.

Assignee & Timeline

Owner: Mark Hope
Support: Karly to create Salesforce tasks to track GMC setup and feed build
No hard deadline set, but flagged as a priority given Old World's early-stage traffic situation

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