Overhead Door — Google Ads Verification Issue

Overview

As of the December 2025 marketing review, Google Ads performance for ^[1] is constrained by an unresolved account verification issue. The campaign is running in a limited capacity, and Asymmetric is investigating a potential workaround to unlock fuller campaign functionality.

This issue is distinct from the Bing and Meta campaigns, both of which are operating normally and delivering results.

Current Status

Google Ads is live but limited. The verification issue prevents the account from operating at full capability — specific ad types or targeting features may be restricted.
Bing Ads is the primary PPC performer. With 15 conversions at ~$28 CPA over the last 30 days, Bing is carrying the paid search load while Google remains constrained.
Meta Ads is running for brand awareness. Delivering high traffic volume at ~$0.40/click, serving a complementary role to search.
Workaround under investigation. Asymmetric committed to researching whether a verification workaround exists to expand what can be done within the Google Ads account.

Background

During the in-person meeting earlier in 2025, the team aligned on wanting to grow the Google Ads presence. The verification issue has been a persistent blocker since then. The December 2025 meeting reaffirmed the desire to resolve it, noting that expanded Google Ads capability would complement the broader 2026 SEO-first strategy — particularly as PPC landing pages migrate to the main website to consolidate traffic signals.

Impact

Google Ads is not contributing meaningfully to lead generation while the issue persists.
The traffic spike observed in late 2025 is attributed primarily to Meta, Bing, and SEO improvements — not Google Ads.
Resolving verification would open the door to expanded search and display campaigns, which could amplify the SEO momentum already underway.

Open Action Items

[ ] Asymmetric — Investigate a workaround for the Google Ads verification issue and report findings to Jeff and John. (Owner: Sebastian Gant, raised Dec 17, 2025)

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