BluePoint HubSpot Access & Email Automation
Overview
During the November 2025 marketing review call, a HubSpot access issue was identified and resolved. Chris (Asymmetric's email automation contact) had been inadvertently removed from super admin status, blocking progress on pending email automation updates — including the stadium automation campaign. Access was restored prior to the call, unblocking the work.
See also: [1] | [2]
Access Issue
- Root cause: Wade (BluePoint) received a notice that a sales consultant was being bumped from super admin. Assuming Chris was done with his work, Wade downgraded the seat — inadvertently removing Chris's access.
- Resolution: Mike granted elevated access, restoring Chris's admin permissions before the call concluded.
- Key takeaway: Asymmetric requires at least one seat at the super admin level at all times to avoid being blocked on automation work.
"We need at least one seat at that upper admin so we can help you with that kind of stuff… ideally we shouldn't get bumped." — Melissa Cusumano
Stadium Automation Campaign
The stadium automation email campaign was pending at the time of the call, blocked by two issues:
- HubSpot access — resolved (see above)
- Image and logo updates — still in progress at call time
Image Status
- Current images are low resolution and in some cases show competitor machines rather than BluePoint's branded Reverse ATM.
- Decision: Use current images for the urgent stadium campaign rather than delay for a photoshoot.
- Future action: Schedule a professional photoshoot of BluePoint's branded Reverse ATM to build a proper asset library for future campaigns.
Logo Update
- Mike requested the dual "Go Cashless" logo be added to HubSpot marketing email templates.
- This update was queued as part of the new campaign setup and was to be applied once Chris's access was restored.
Email Asset Distribution — Attachment vs. Link
A related discussion arose around how to distribute one-pagers via email:
- Option A: Direct attachment to email
- Option B: Link to a hosted/downloadable file (on the website or within HubSpot's file library)
HubSpot supports tracking downloads when files are hosted within its file system, giving visibility into whether a prospect has opened or downloaded a document.
Decision: A/B test both methods to determine which drives higher engagement (open rate, click rate). Wade suggested checking whether existing data or best-practice research could inform the decision before running a full test.
Action Items
| Owner | Action |
|---|---|
| Chris (Asymmetric) | Proceed with stadium automation campaign now that access is restored |
| Chris (Asymmetric) | Apply dual "Go Cashless" logo update to HubSpot email templates |
| Wade & Mike (BluePoint) | Schedule professional photoshoot of branded Reverse ATM for future email assets |
| Melissa (Asymmetric) | Research attachment vs. link best practices; set up A/B test for one-pager distribution |
Related
- [3] (if created)
- [4]
- [5]