BluePoint HubSpot Product Field Sync Failure

Overview

During a January 2026 review call, BluePoint discovered that the Product field submitted via website forms was not syncing to HubSpot. This field is the linchpin of BluePoint's lead routing logic — without it, new leads land in a general contact pool of thousands and are never assigned to the correct salesperson.

The root cause appears to be a mismatch between the field option values defined in HubSpot and the values being submitted by the website forms.

Impact

Lead routing was broken for all form submissions that included a Product selection:

Without the field syncing, leads fell into the general HubSpot contact pool and risked being lost among thousands of existing contacts.

Root Cause

The HubSpot Product property had four options defined:

• Reverse ATM
• Cash ATM
• Battery Kiosk
• Digital Advertising

The website forms were updated to use slightly different naming conventions, and Digital Advertising was never included as a form option. The mismatch between form-submitted values and HubSpot property options caused the field to fail silently — all other fields (name, phone, email, company) synced correctly.

This was confirmed via a test submission on the Reverse ATM landing page on the morning of 2026-01-21.

Resolution

Two parallel actions were agreed upon:

1. Asymmetric: Troubleshoot the sync

Investigate why the mapped field is not writing to HubSpot even when a matching value is submitted. Retest after HubSpot-side changes are made and confirm resolution to Wade and Mike.

2. BluePoint: Consolidate HubSpot Product field options

Reduce the four existing options to three, aligned exactly with the website form values:

Any existing leads currently categorized as Battery Kiosk will be migrated to Other Kiosk during the consolidation. BluePoint confirmed this is acceptable.

Key Decisions

• Three-option model adopted. Battery Kiosk and Digital Advertising are early-stage products not yet actively sold; merging them into Other Kiosk keeps the routing model clean without losing the category.
• Exact string matching required. HubSpot dropdown property values must match form-submitted values character-for-character. Any future form or CRM changes must be coordinated to keep these in sync.
• Migration approved. Existing leads tagged Battery Kiosk will be re-categorized to Other Kiosk without manual review.

Action Items

• [ ] Troubleshoot and fix the HubSpot Product field sync; retest with a live form submission (@Karly Oykhman / Asymmetric)
• [ ] Consolidate HubSpot Product property to three options: Cash ATM, Reverse ATM, Other Kiosk (@BluePoint — Mike Stebbins)
• [ ] Migrate any existing Battery Kiosk leads to Other Kiosk during consolidation (@BluePoint)
• [ ] Confirm fix to Wade and Mike once retested (@Karly Oykhman / Asymmetric)

Related

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