Crazy Lenny's Signage Strategy
Overview
Crazy Lenny's E-Bikes is actively exploring exterior signage options to improve visibility at their location. As of March 2026, the team is soliciting vendor quotes for a traditional backlit sign after a bike mural concept was evaluated and rejected.
Mural Concept — Rejected
A bike-themed mural on the building's side wall was proposed as a high-visibility, brand-building option. The concept included imagery of people biking around Madison with local landmarks (e.g., the Capitol).
Reasons for rejection:
- Cost — Steve Lindenau cited tight finances as a primary constraint.
- Building ownership — Steve does not own the building, making permanent exterior modifications impractical without landlord involvement.
"My issue with that right now is money… and number two, I don't own the building."
— Steve Lindenau, 2026-03-23 call
Current Path Forward — Backlit Sign
The team is pursuing quotes for a traditional backlit sign, consistent with what Crazy Lenny's already has in use. Melissa Cusumano is leading vendor outreach.
Status as of 2026-03-23:
- Melissa has contacted two vendors
- Gathering cost estimates across several sign variations (traditional backlit and alternatives)
- Steve provided photos and measurements to support the quoting process
Next step: Melissa will share vendor quotes with Steve once received.
Key Constraints
| Constraint | Detail |
|---|---|
| Budget | Tight; cost is a primary filter for any signage decision |
| Building ownership | Steve leases; permanent structural changes require landlord approval |
| Preferred direction | Traditional backlit sign (familiar format, lower risk) |
Related
- [1] — Client overview
- [2] — Source meeting notes