ABM Tier 1 Email Campaign — Personalized Outreach

Overview

The Tier 1 ABM email campaign is a phased, automated outreach program targeting 50 high-priority accounts from a curated list of 250 total prospects. Each email is individually personalized using account-level research compiled in strategy documents. The campaign runs automatically via a daily cron job and is tracked end-to-end in Salesforce.

The Tier 1 launch is designed to generate performance data before expanding the same methodology to Tier 2 and Tier 3 accounts.

Related client context: ^[1]

Campaign Structure

Account Tiers

All 250 accounts have personalized email content drafted. Tier 2 and 3 will either receive the same personalized treatment or a segmented-by-vertical drip, depending on Tier 1 outcomes.

Sender Identity

• From name: Parag (no title)
• From domain: parag@papertube.pro (not the primary papertube.co domain)
• Rationale: Including a title like "CEO" can make outreach feel less authentic and signal a small company. Sending from a person's name alone reads as more genuine. See ^[2] for the broader principle.

Inbox Protection

The campaign uses the papertube.pro domain — a purpose-bought sending domain — to protect the primary papertube.co inbox from deliverability damage caused by bounces, unsubscribes, or spam flags. The .pro domain redirects to the main site so any recipient who types it into a browser lands correctly.

Automation & Delivery

Cron Job

A server-side cron job runs daily at 8:00 AM and sends all emails scheduled for that day. No manual intervention is required once activated.

Emails queued with past scheduled dates will all send on the day the automation is first activated (batch catch-up), then revert to daily cadence.

Manual Override Option

Parag can optionally send manually each morning by:
1. Opening the "Today's Actions" view in Salesforce
2. Reviewing each queued email
3. Clicking Send on each record individually

This takes approximately 10 minutes per day and gives full visibility into exactly what is going out.

Salesforce Integration

Views Available

Access Path

1. Click the 9-dot app launcher (upper left)
2. Type ABM in the search bar
3. Select ABM Emails
4. Use the list view dropdown to select the desired view

Engagement Tracking

Each contact record shows:
- Which emails were sent and when
- Open and engagement signals
- Full activity history

This allows Parag to see, for example, that a prospect opened two emails before calling — providing context for the conversation.

Pre-Launch Checklist

• [ ] Run Tier 1 email list through deliverability hygiene API (check for spam traps, invalid addresses, departed contacts)
• [ ] Block all invalid addresses before sending
• [ ] Remove URSA Major from all tiers (current client — confirmed by Parag)
• [ ] Update ABM send logic to automatically exclude any account where Type = Customer
• [ ] Fix accounts with blank Type field — set to Prospect
• [ ] Verify the Calendly link variable in email templates resolves to Parag's actual scheduling link
• [ ] Parag to review full Tier 1 list in Salesforce to confirm no other active clients are included

Call to Action

The primary CTA in each email is a Calendly booking link to schedule a consultation. Some emails also invite a direct reply to start a conversation. The CTA approach will be evaluated after Tier 1 results come in — if engagement is low, a more prominent or compelling CTA may be tested.

Key Decisions

• Launch Tier 1 only (50 accounts) before expanding — allows performance data to inform the Tier 2/3 approach
• Automated sending preferred over manual — Parag confirmed he would not add meaningful review value by sending manually
• No title in sender signature — name only reads as more personal and authentic
• papertube.pro as sending domain — protects primary inbox reputation

Related Articles

• ^[3]
• ^[2]
• ^[4]
• ^[5]