Aviary ROI Calculator — Voice Agent Implementation

Overview

Asymmetric is building a custom ROI calculator suite for ^[1] to support their Voice Agent sales process. The tool allows Aaron to walk prospects through quantified ROI estimates during live sales calls, with per-prospect branding for ABM use cases. Long-term, the calculator is intended to serve as a gated lead magnet on the Aviary website.

Platform Decision

After evaluating off-the-shelf options, the team chose to build a custom Next.js React application for full control over formulas, UI, and branding.

Option	Verdict	Reason
Outgrow.co	Rejected	Limited formula control; forces shoehorning into existing templates
Shout	Considered	Supports spreadsheet-to-calculator import; still constraining
Custom Next.js app	Selected	Full control over formulas, layout, branding, and URL structure

The custom build takes roughly one day of development time and produces a significantly more impressive artifact than a third-party embed.

Calculator Types

The suite covers multiple Aviary Voice Agent use cases, each with its own dedicated URL:

Labor Cost / Call Center ROI — inputs: company size, industry, monthly call volume, agent headcount, average agent salary; outputs: monthly savings, annual savings, ROI percentage
Lead Generation ROI — inputs: lead budget, cost per lead, conversion rates; outputs: projected revenue, ROI
Additional calculators per use case (formulas sourced from prior email exchange with Aaron)

An overview/landing page lists all available calculators. Each calculator is also directly accessible via its own URL, so Aaron can deep-link to a specific one during a sales call.

Per-Prospect Branding

A key feature for ABM sales calls: the app supports per-prospect customization at the URL or session level.

Prospect logo (via URL or link)
Prospect brand colors
Dedicated calculator URLs per prospect

This allows Aaron to open a calculator that already looks tailored to the company he's pitching, increasing perceived personalization without manual redesign work.

Current Status

Mark has a working prototype with placeholder logic deployed
Prototype demonstrates the full UX flow: overview page → individual calculator → results
Next step: swap placeholder formulas for the correct ones from the prior email, add branding controls, and polish UI alignment

Future Use: Lead Magnet

Once the sales-call version is stable, the calculator can be repurposed as a gated resource on the Aviary website:

Hosted under /resources or similar
Email capture gate before results are shown
Feeds captured leads into ^[2]

Action Items

[ ] Mark — Implement correct formulas (from prior email) into Next.js app; add per-prospect branding controls (logo, colors); fix UI alignment; share link with Sebastian for review
[ ] Sebastian — Review prototype once Mark shares link; validate formula outputs against expected results
[ ] Aaron — Confirm use cases and formula inputs; provide any additional prospect-specific requirements

^[3]
^[4]
^[5]