wiki/knowledge/paid-social/avant-gardening-meta-campaigns.md Layer 2 article 421 words Updated: 2025-12-15
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meta-ads paid-social avant-gardening campaign-structure

Avant Gardening Meta Ad Campaigns

Overview

Meta ad campaigns built for [1] by Sebastian Gant (Asymmetric) and reviewed during the [2]. Campaigns were structured, drafted, and published in paused state pending client approval before going live.

The ad account in use is the new account (ID ending in 657), housed within the Asymmetric Marketing business portfolio. The older account visible under Tim's "Other Assets" is a legacy account from a previous campaign run several years ago and should not be used.


Campaign Structure

The campaign is organized into three ad sets, each targeting a distinct service intent:

Ad Set Focus
Maintenance Ongoing garden/lawn maintenance services
Garden Design Design-focused prospects
Landscaping Broader landscaping project inquiries

Each ad set contains two ads, using a mix of:
- Still images — single-image format
- Carousels — multi-image format showcasing Avant Gardening's photo library

Creative assets were drawn from Avant Gardening's existing photo library, which Sebastian noted produced visually strong results.


Account Access Notes

Getting Tim (client) into the correct ad account required a specific workaround:

  1. Sebastian removed Avant Gardening as a partner from the ad account
  2. Re-added them as a partner, this time explicitly including the Facebook Page in the invitation
  3. Tim received a new email invitation, clicked through, and was able to assign himself to the correct ad account

This "remove and re-add partner" trick resolved the access issue. The key detail was including the Facebook Page in the partner invitation, which appeared to properly link the account to Tim's profile. See [3] for the generalized pattern.


Current Status

As of 2025-12-15:

Once feedback is received, Karly and Sebastian will make any requested changes and activate/schedule the campaigns.


Action Items