BluePoint Stadium & Arenas Campaign

Overview

The Stadiums & Arenas campaign is the first in a new monthly industry-campaign cadence adopted by BluePoint ATM. It was approved during the October 2025 marketing sync and is scheduled to launch in November 2025. The campaign targets venue operators and decision-makers at stadiums and arenas, running across email, direct mail, LinkedIn ads, and organic social simultaneously.

This campaign serves as the template for all subsequent monthly industry campaigns (Water Parks → Live Music Venues → etc.), so its structure and timing conventions are intentionally reusable.

See the parent meeting note: ^[1].

Campaign Structure

Channels

Email Automation

• Length: 10-week automated drip
• Approach: Duplicate the existing Entertainment campaign automation in HubSpot, swap in Stadiums & Arenas content and imagery, and adjust for segment relevance
• Send days: Relative day-of-week cadence (e.g., first Thursday of the month for email 1, second Friday for email 2) — not fixed calendar dates, so the template applies to any month
• Content source: Mike Stebbins provides topic outlines and prospect list; Melissa Cusumano builds and drafts

Direct Mail

• Timing: Launched a few weeks after the email campaign begins (early-to-mid November target)
• Template: Reuse the existing direct mail template from prior campaigns; update copy and imagery for Stadiums & Arenas
• List requirement: Mike must pull physical mailing addresses alongside email addresses (ZoomInfo pulls sometimes return email only)
• Printer: Melissa coordinates with the existing print vendor once the list is confirmed

LinkedIn Ads

• Targeting: Industry-specific — stadium/arena operators and relevant decision-maker titles (e.g., C-suite, operations managers)
• Ad types: Explore single-image or carousel formats consistent with prior BluePoint LinkedIn ads
• Benchmark: Research LinkedIn CTR benchmarks to evaluate performance (1.6% blended CTR observed on prior general campaigns)
• Note: Prior LinkedIn ads were nationwide and not industry-segmented; this campaign introduces segment-specific targeting for the first time

Organic Social

• Posts supporting the Stadiums & Arenas theme published across BluePoint's social channels during the campaign window
• Reinforces the paid and email messaging; positions BluePoint as active in the venue/entertainment space

Monthly Campaign Rhythm

This campaign establishes a repeatable monthly cadence:

• Month N (execution): Run the current industry campaign (e.g., Stadiums & Arenas in November)
• Month N (planning): Begin building assets for Month N+1 campaign (e.g., Water Parks in December)
• Timing convention: Use relative dates ("first Tuesday of the month") rather than fixed calendar dates for portability across months

30-60-90 Cadence

Inputs Required from BluePoint

• Prospect list (emails + mailing addresses) for Stadiums & Arenas segment — due EOW from Mike Stebbins
• Email content review — Mike to review Melissa's draft email content and return feedback
• "Not Ready" drip topics — Mike to send outline/subject areas so Melissa can draft that parallel sequence

Action Items

• [ ] Mike provides Stadiums & Arenas prospect list (emails + addresses) to Melissa — EOW
• [ ] Mike reviews Stadiums & Arenas email content draft; sends feedback to Melissa
• [ ] Melissa builds email automation (duped from Entertainment campaign) and direct mail template
• [ ] Melissa researches LinkedIn CTR benchmarks; shares findings with Mike & Wade
• [ ] Mike sends "Not Ready" drip outline/topics to Melissa for content drafting

Related Articles

• ^[2]
• ^[3]
• ^[4]
• ^[5]
• ^[6]