Citrus America X-Pro LinkedIn Campaign

A two-pronged LinkedIn campaign approved during the March 2026 marketing sync to launch the X-Pro juicer and build brand awareness simultaneously. The two ads serve distinct purposes and audiences but share a common retargeting infrastructure.

Campaign Overview

Ad 1: X-Pro Product Launch

Rationale

The X-Pro is a new product with genuine excitement among people who know juicing. The campaign leans into the "best just got better" angle — targeting buyers who want premium equipment to match their premium store brand.

Targeting

• Geography: Core U.S. markets
• Industry: Grocery retail (mid-size to large)
• Example accounts: Kroger, Walmart, Sam's Club
• Personas: VP of Produce, Director of Perimeter, VP of Fresh, Store Operations Managers

Key Messaging Notes

• Emphasize that the X-Pro is a step-change, not an incremental update — "if you know juicing, you'll recognize what this is"
• Appeals to retailers who want the best for their customers and whose store brand reflects quality
• Screwless design, larger fruit capability, and 10-inch monitor are differentiating visual proof points

CTA & Conversion

• CTA: "Schedule a virtual demo of the X-Pro"
• Destination: Dedicated X-Pro landing page on citrusamerica.com
• Retargeting tag fires on page visit, enabling follow-up ads across other platforms

Ad 2: Founder Story

Rationale

Personal storytelling performs well on LinkedIn, especially when it doesn't feel like a sponsored post. Running this from Brian's personal page rather than the company page increases authenticity and organic draw.

Content

• Links to a new "In the News" blog post on citrusamerica.com featuring the 15-year founder interview/press release
• The press release was previously distributed via Access Wire and picked up by Yahoo Finance and AP Wire
• The blog post gives the ad a destination on the company website (required for retargeting)

CTA & Conversion

• CTA: "Read more" — deliberately soft, no product pitch
• Destination: The founder interview blog post on citrusamerica.com
• Retargeting tag fires on page visit; retargeted ads should lead to the homepage or a general brand page, not the X-Pro landing page (audience hasn't been introduced to the product yet)

Retargeting Strategy

Both ads are designed to drive traffic to citrusamerica.com so the Google Ads retargeting pixel fires. This enables follow-up display ads across other platforms, increasing brand touchpoints before a purchase decision.

Key principle: Ad spend drives traffic to the website — not to external press release URLs or LinkedIn articles — so that every paid click contributes to the retargeting audience.

Dependencies & Status

• [ ] Founder interview blog post must be live on citrusamerica.com before the Founder Story ad can launch — Brian's interview is in revision with Steven; Miriam's is pending review
• [ ] X-Pro landing page must be live before the Product ad launches (website content approved for development as of this call)
• [ ] 15-year press release (Access Wire link) to be added to the "In the News" section by Melissa
• [ ] Ad copy and graphics for both posts to be drafted by Karly

Action Items from Approval Call

Related

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