Social Media Posts — Crazy Lenny's E-Bikes
Six organic social media posts approved by Steve Lindenau (Crazy Lenny's E-Bikes) during the October 2025 marketing review. All posts were approved as-is with no requested changes.
Approved Posts
| # | Theme | Format | Notes |
|---|---|---|---|
| 1 | Maintenance & service promotion | Static + graphic | Timely for fall season |
| 2 | Cargo bikes as second-car alternative | Static | Directly relevant — customers shopping for this in-store same day |
| 3 | General e-bike benefits | Two-fold carousel | Broad awareness content |
| 4 | E-bike as second-car alternative (variant) | Static | Companion to post #2 |
| 5 | Baskets — interactive post | Interactive | Engagement-focused format |
| 6 | Content targeting older demographics | Static | Audience-specific messaging |
Key Details
- Approval status: All six posts approved without changes
- Paid promotion: None — organic posting only. Steve has significant existing investment in billboard advertising and declined to boost these posts with paid spend (Facebook/Meta, Google Ads)
- Cadence: Posts should be interleaved with the active email campaigns ([1] and [2]) to avoid audience fatigue
Recurring Themes
These posts reflect Crazy Lenny's core messaging pillars:
- Utility: Cargo bikes as practical transportation replacements, not just recreational gear
- Accessibility: Targeting older demographics and apartment-dwelling young professionals
- Service: Maintenance and storage as ongoing revenue and customer retention tools
- Engagement: Interactive formats (baskets post) to drive comments and reach
Related
- [3] — Client overview
- [4] — Source meeting
- [1] — Concurrent campaign
- [2] — Concurrent campaign