Meta Ads Campaigns — Overhead Door
Overview
Meta (Facebook/Instagram) campaigns for [1] were built out and launched as part of a broader multi-channel PPC push alongside [2] and [3]. Campaigns are live and delivering, with budget weighted toward residential services.
Landing page traffic from Meta flows to the same residential and commercial landing pages used by other PPC channels, with leads populating into [4] as opportunities.
Campaign Structure
Audience & Budget Focus
- Primary budget allocation: residential garage door services
- Secondary: commercial (lower budget share)
- Remarketing layer runs across both segments
Creative Themes
Three distinct creative angles were developed and are running simultaneously:
| Creative Type | Focus | Notes |
|---|---|---|
| Compliance-focused | Fire-rated doors, industrial authority | Targets commercial buyers with regulatory/safety messaging |
| Warehouse-focused | Industrial/commercial environments | Visual emphasis on large-format commercial installations |
| Testimonial-based | Social proof | Used specifically for remarketing to warm audiences |
This three-angle approach allows testing of rational (compliance, product) vs. social-proof messaging, and segments prospecting from retargeting at the creative level.
Setup Notes
- Campaign build-out was described as a "long process" to map creative correctly to placements and audiences
- All campaigns confirmed active and delivering as of the November 5, 2025 meeting
- Data was still early-stage at time of review; performance reporting expected in subsequent meetings
Landing Pages
- Residential and commercial landing pages confirmed correct after a phone number error was identified and fixed prior to this meeting (a customer reported the wrong number; corrected by the Asymmetric team)
- Both pages verified live with correct contact information before Meta traffic was directed to them
Lead Tracking
Conversions from Meta campaigns flow into [4] as opportunities. As of the meeting date, 19 new leads were present in the system across all PPC channels. The client team (Jeff and John) was reminded to update lead statuses regularly to maintain accurate pipeline tracking as volume increases.
Related Campaigns
- [5] — residential display approved; repair/commercial disapproved pending appeal
- [6] — 8 conversions in 2 weeks; repair ads performing well
Client Context
- Client: [1]
- Account lead: Sebastian Gant (Asymmetric)
- Key contacts: Jeff Ryan, John Gradel (Overhead Door Madison)
- Meeting source: November 5, 2025 marketing review call