Quarra Stone Facebook Page Launch

Overview

As part of Quarra Stone's 2026 digital expansion, a Facebook (Meta) business page is being launched after a prolonged Meta account approval process. The page creation was unblocked in December 2025 when Lauren Pomaranski received approval for the personal Meta account required to administer the business page. This initiative is a lower-priority channel relative to LinkedIn and Instagram but is being stood up to ensure Quarra Stone has a presence across major platforms.

Background & Context

The Facebook launch had been on the roadmap for approximately a year prior to this call. The primary blocker was Meta's account verification process — Lauren had to submit a video selfie to confirm identity, and approval took several weeks. Once approved, the path was clear to create the Quarra Stone business page.

The audience for Facebook skews older than Instagram or LinkedIn, which was acknowledged in the call ("amongst the senior citizens"). Despite this, the channel is worth establishing for completeness and future optionality, including potential Meta ad campaigns.

Current Status

Meta personal account: Approved (December 2025)
Quarra Stone business page: Not yet created as of the call date
Owner: Lauren Pomaranski

Execution Plan

Immediate Next Step

Lauren will create the Quarra Stone Facebook business page now that Meta account approval is complete. No specific timeline was set beyond "I'll work on that."

Content Strategy

No dedicated Facebook content strategy was defined in this call. The expectation is that content will mirror or repurpose what is already being produced for Instagram and LinkedIn — primarily project photography, process content, and case studies.

Advertising Considerations

Meta ads were discussed briefly but deprioritized for now. The consensus was that LinkedIn advertising offers better ROI for Quarra Stone's B2B audience, particularly for the ^[1] targeting architecture and design firms. Meta ads remain an option to revisit in the future.

"I don't think that's the right, just bang for buck-wise, but something that, you know, we can keep in mind for the future if we wanted to do that." — Karly Oykhman

LinkedIn ads were flagged as a stronger near-term play, with the ability to target specific companies and job titles relevant to Quarra Stone's target account list.

^[2]
^[3] — LinkedIn ads are being considered as part of the ABM channel mix
^[4] — Instagram doubled followers in 2025; 2026 goal is to double again to ~12,262
^[5] — parallel initiative for visual/video content

Action Items

[ ] Create Quarra Stone Facebook business page (@Lauren)
[ ] Determine content cadence and whether Facebook posts will be managed separately or repurposed from Instagram
[ ] Revisit Meta ad viability once ABM target account list is finalized and LinkedIn ad strategy is in flight

Notes

Asymmetric can support with Meta ad setup and management if the channel is activated for paid promotion in the future
The page should be connected to the Meta Business Suite account to enable future ad capabilities without additional setup friction