AviaryAI: ROI Calculator Tool
Overview
AviaryAI uses a custom ROI calculator as a core sales enablement tool. As of the 2026-02-04 weekly call, the calculator had two critical bugs blocking active sales use. Both were flagged for same-day resolution. The tool's longer-term roadmap includes website embedding for self-service lead generation.
See also: [1] | [2]
Known Bugs (as of 2026-02-04)
1. PDF Export Failure
- Symptom: Clicking "Download PDF Report" returns a "circle with a slash" icon and reverts to the button — no file is generated.
- Root cause: A broken PDF dependency in the calculator's export logic.
- Resolution: Mark Hope flagged this as a <30-minute fix (PDF library dependency issue). Aaron Grossman confirmed he would test the fix the same evening.
2. Contact Us Form — Email Not Sending
- Symptom: The "Contact Us" form submits without error but no email is delivered.
- Root cause: SendGrid / Resend email integration was not fully configured.
- Resolution: Mark Hope to configure the email-sending service (Resend) as part of the same same-day fix batch.
Usage Plan
Aaron Grossman outlined a phased rollout for the calculator:
| Phase | Description |
|---|---|
| Immediate | Sales rep fills out calculator during or after a sales call, then sends the generated PDF report to the prospect. |
| Near-term | Fill out the calculator live on a call with the prospect, walking through inputs together. |
| Testing | Send the calculator link directly to prospects and clients for self-guided use; collect feedback. |
| Future | Embed the calculator on the AviaryAI website as a self-service lead generation tool — no sales rep required. |
Aaron's note: "I want to run it through a couple of clients to see if it makes sense for them and then get some feedback."
Embedding approach: Mark Hope to draft a plan for how to extract and embed the calculator on the Webflow site (options include a standalone app embed or native Webflow implementation).
Case Studies
Case studies are being developed as companion sales assets to the ROI calculator. Agreed format:
- Web page: A dedicated page per case study, accessible via the site (e.g., under a Resources or Case Studies section).
- PDF download: A "Download PDF" button on each page for use as a leave-behind on sales calls.
Mortgage Forward Case Study
- Challenge: Mortgage Forward is a technology company (similar profile to AviaryAI), so they will not have quantitative ROI data to feature.
- Approach: Requires a non-data-driven narrative format — focus on qualitative outcomes, workflow improvements, or strategic fit rather than hard metrics.
- Status: Justin Dwyer to add comments to the Figma draft; Sebastian Gant to publish V1 page with PDF download once feedback is incorporated.
Action Items
| Owner | Task | Due |
|---|---|---|
| Mark Hope | Fix ROI calculator PDF export | 2026-02-04 (same day) |
| Mark Hope | Fix Contact Us form email sending (configure Resend) | 2026-02-04 (same day) |
| Mark Hope | Draft plan for embedding ROI calculator on Webflow site | TBD |
| Aaron Grossman | Test fixed calculator; send screenshot/link to prospect | 2026-02-04 evening |
| Aaron Grossman | Gather client feedback on calculator usability | Ongoing |
| Justin Dwyer | Add comments to case study Figma drafts | Next cycle |
| Sebastian Gant | Publish V1 case study page(s) with PDF download after Justin's feedback | Next cycle |
Related
- [1]
- [3]
- [2]
- [4]