Aviary Organic SEO & Site Navigation Strategy

Overview

Sebastian completed an initial round of keyword research for ^[1] and proposed a revised site navigation structure. The work was walked through with Aaron (Aviary) during a client session. The next step is converting the research into a Miro board for visual presentation, adding a competitor comparison section, and sharing a snapshot with the client via the ^[2].

This work feeds into Aviary's broader content strategy and informs information architecture decisions for the site. PPC/paid work (tags and events access) is deprioritized relative to organic and other active deliverables.

Current Status

What Was Done

• Keyword research: Full research pass completed. Key insights extracted and organized. Raw data retained for client reference.
• Site navigation proposal: A proposed navigation structure was drafted based on keyword clustering and content gaps. Presented to Aaron on a call (shared via phone screen).
• Client feedback: Aaron requested the raw data as well as a competitor comparison section added to the deliverable.

Planned Deliverables

Miro Board

Convert the existing keyword research and navigation proposal into a Miro board for:
- Visual clarity and shareability
- Easier async review by the Aviary team
- A format suitable for posting as a progress artifact in the aviary-team Slack channel

The Miro board should include:
- Keyword clusters and priority tiers
- Proposed site navigation / information architecture
- Raw data summary or link
- Competitor comparison section (client-requested addition)

Competitor Comparison Section

Aaron specifically asked for a competitor comparison. This should cover:
- Key competitors in the AI voice agent / outbound calling space
- Comparison dimensions (e.g., positioning, keyword overlap, content depth, navigation patterns)
- Gaps or opportunities Aviary can exploit

Integration with Broader Strategy

• ABM / Tier 1 accounts: Organic keyword strategy should align with the target account list being built in ^[3]. High-intent keywords from target verticals (e.g., credit unions, collections, member onboarding) should be prioritized.
• ROI Calculator as lead magnet: The ^[4] is planned as a future site resource. SEO/navigation work should account for a /resources or /tools section where this can live.
• Customer journey docs: The ^[5] being produced for sales use may eventually inform content pages or case study sections on the site.

Action Items

• [ ] Build Miro board from keyword research and navigation proposal (@Sebastian Gant)
• [ ] Add competitor comparison section to Miro board (@Sebastian Gant)
• [ ] Share Miro board snapshot in aviary-team Slack channel once ready (@Sebastian Gant)
• [ ] Coordinate PPC tags/events access with Aaron when prioritization allows (@Sebastian Gant)

Related

• ^[6]
• ^[7]
• ^[8]
• ^[9]
• ^[10]
• ^[11]