Overhead Door — Blog Calendar & Content Strategy
Overview
As part of the ongoing SEO engagement with [1], a structured blog content calendar was launched in February 2026. The goal is to improve organic search presence by consistently publishing content that targets non-service-specific keywords — filling gaps that direct service pages cannot easily rank for.
This effort addresses a prior inconsistency in blog publishing and gives the client full visibility into the content pipeline.
Strategy
Keyword targeting approach: Rather than duplicating service-page keywords (e.g., "garage door repair Madison"), blog content targets adjacent and informational queries — topics a potential customer might search before they need a service, or that build topical authority around the garage door space.
Evidence of effectiveness: Prior blog content on fire door topics ranked well and drove measurable organic traffic (tracked via Ahrefs). The calendar formalizes what was previously ad hoc.
Content Calendar
| Detail | Value |
|---|---|
| Cadence | 2 posts per month |
| Coverage | February 2026 – December 2026 |
| Total planned posts | ~22 |
| Tracking | Shared Google Doc / calendar (link provided to client) |
The calendar document shows:
- Planned topics by month
- Draft/approval status
- Published post links once live
Workflow
- Sebastian drafts each post and emails the Google Doc link to the client (Jeff / John) for review.
- Client reviews and approves (or requests edits).
- Post is published; calendar is updated with the live URL and marked approved.
- Ben monitors rankings via Ahrefs and reports on performance in monthly reviews.
The client can access the shared calendar at any time to check status without waiting for a meeting update.
Client Responsibilities
- Review February blog drafts (first deliverable under the new calendar).
- Review subsequent monthly drafts as they are emailed by Sebastian.
Related Context
This blog initiative runs alongside broader SEO work for Overhead Door Madison, including:
- [2] launching EOW (2026-02-11 meeting)
- 24/7 emergency page rewrite (SEO-optimized copy sent to developer)
- Homepage copy rewrite (next major SEO project after the emergency page)
Source Meeting
Discussed in the [3] with Jeff Ryan, John Gradel, Ben San Fratello, and Sebastian Gant.