AHS Testimonial Video Project — Oct 29
Overview
A video testimonial shoot is scheduled for October 29, 2025 with videographer Dan on behalf of [1]. The project was discussed during the [2]. The subject is a customer named Sarah, who left an extensive written review that Dan will use to develop interview questions.
The format follows a standard testimonial style: the subject speaks directly to camera without an audible interviewer, intercut with B-roll footage from the job site (e.g., the basement where work was done).
Project Details
| Field | Detail |
|---|---|
| Shoot Date | October 29, 2025 |
| Videographer | Dan (external contractor) |
| Subject | Sarah (AHS customer) |
| Fee | $2,000 (negotiated down from ~$3,000) |
| Deliverables | Edited testimonial video, short clips/snippets for social, raw footage |
| Post-editing | Handled internally by Asymmetric to reduce cost |
Format & Style
- Testimonial-style: subject speaks naturally; interviewer questions are not heard on camera
- Intercut with B-roll footage from the work site
- Approximately one minute in final cut
- Intended to feel low-key and conversational, not broadcast-news formal
- Dan will guide Sarah through the interview using questions derived from her written review
Cost Negotiation
The original quote from Dan was approximately $3,000. The fee was reduced to $2,000 by agreeing to handle post-production editing internally. In exchange, Dan delivers raw footage, and Asymmetric produces:
- The final edited testimonial video (similar format to the example Dan shared)
- Short clips and snippets for social media use
- Raw B-roll, available to share with AHS on request
Insight: Splitting raw footage delivery from post-editing is a reliable lever for reducing videographer costs while retaining creative control over the final cut. See also [3].
Client Comfort & Preparation
Sarah is nervous about being on camera. To address this:
- Dan will prepare a list of interview questions in advance, drawn from Sarah's written review
- Sebastian will obtain the question list from Dan and share it with Sarah (via Gina) before the shoot
- The low-key format and short runtime (~1 min) should help reduce on-camera anxiety
Action item owner: Sebastian Gant
Pre-Shoot Checklist
- [ ] Obtain question list from Dan → send to Gina for Sarah
- [ ] Gina/Brady to review example video and provide format feedback
- [ ] Confirm all logistics with Dan for Oct 29
- [ ] Review any final details at the Oct 28 meeting (day before shoot)
Related
- [4]
- [3]
- [5]