Day-in-the-Life Video Structure
Overview
The Day-in-the-Life video is a planned component of the [1] SOAR course video package. Unlike the [2], this piece focuses on frontline sales roles — specifically SDRs and BDRs — to give new hires a realistic view of the day-to-day sales experience.
Due to time constraints at SKO, the video will be recorded virtually post-SKO rather than on-site.
Purpose
- Provide new hires with a relatable, ground-level perspective on the sales role
- Complement the executive leadership videos, which cover company vision and culture
- Serve as onboarding content within the SOAR eLearning course
Talent
Featured roles: SDRs and BDRs (not senior leadership)
This is a deliberate distinction from the leadership video series. The Day-in-the-Life format is most effective when it features peers rather than executives, making it more credible and approachable for new hire audiences.
Production Approach
| Attribute | Detail |
|---|---|
| Format | Virtual recording (remote participants) |
| Timing | Post-SKO |
| Reason for deferral | Insufficient time to coordinate and record during SKO event |
| Structure doc | Asymmetric to provide structural guide to client |
Structure Guidance
Note: A formal structure guide is being prepared by Asymmetric and will be shared with Gus Donelson. The following reflects the intended scope discussed in the 2025-12-30 review call.
The video should follow a loose narrative arc showing a representative workday. Suggested structural elements:
- Opening / Introduction — Who is this person, what is their role?
- Morning Routine — How do they start their day? (prospecting, pipeline review, team standup)
- Core Activities — Key tasks: outreach, calls, demos, follow-ups
- Tools & Resources — Brief mention of systems used (CRM, co-pilot, etc.)
- Challenges & Tips — Candid reflection on what's hard and what helps
- Closing / Encouragement — Message to new hires
Keep the tone conversational and authentic. Avoid over-scripting; bullet-point talking points work better than word-for-word scripts for this format.
Relationship to Other Video Assets
- Leadership Video (SKO): Executive-facing; covers company vision, welcome, and graduation messaging. See [3].
- B-Roll: Supporting footage to be used across video assets. B-roll suggestion document being sent separately by Asymmetric.
- SOAR Course Modules: This video will be embedded within or linked from the broader [4] package.
Status
| Item | Status |
|---|---|
| Structure guide | In progress — Asymmetric to send to Gus |
| Talent identified | Pending (SDRs/BDRs to be selected post-SKO) |
| Recording scheduled | Not yet — deferred to post-SKO, virtual format |
| Script/talking points | Not yet drafted |
Source Reference
Discussed during the [5] call with Gus Donelson. Isalia Ramirez confirmed she would send the structural guide after the call.
"The detail and stuff of the day in the life will be super helpful because that's not going to be this senior leadership. It's going to be like SDR, like a business development rep and stuff like that."
— Gus Donelson, 2025-12-30