Microsoft Clarity Shopify Integration — Team Email Approval

Overview

When connecting Microsoft Clarity to a Shopify store, the integration sends an approval request email to the project admin account rather than completing silently. If the Clarity project was created under a shared team email (e.g., team@), the approval link will land in that inbox — not a personal one — and the integration will appear stuck with a "pending project admin approval" message on the Shopify side.

This is a common point of confusion because the Clarity dashboard itself shows no visible approval queue or notification; the action is entirely email-driven.

Symptoms

• Shopify app settings show: "Project link request is sent to Clarity Project ID [id] — pending project admin's approval"
• No corresponding approval prompt visible inside the Microsoft Clarity web UI
• Integration appears stalled indefinitely

Root Cause

The approval email is sent to whichever account owns the Clarity project. If the project was created under a shared/team email address, the approval request goes there — not to the personal inbox of whoever is doing the setup.

Resolution Steps

1. Log in to the email account that owns the Clarity project (e.g., team@asymmetric.app or equivalent)
2. Find the approval email from Microsoft Clarity
3. Click the approval link in that email
4. Return to Shopify — the integration status should update to Successfully Installed

Data will not appear immediately. Clarity typically takes 2–3 days to begin showing session data after a successful install.

Adding Client Users to a Clarity Project

Once the integration is live, clients can be given direct access to view their Clarity data without sharing team credentials:

1. In Clarity, go to Settings → Team
2. Click Add Team Member
3. Enter the client's email address (e.g., parag@papertube.co)
4. Send the invite

The client will receive an invitation and can log in independently.

Webflow Projects

For sites on Webflow (rather than Shopify), the setup flow differs slightly:

1. In Clarity, click New Project and select Webflow as the platform
2. Follow the platform-specific installation steps
3. Apply the same rule: check the team email inbox for any approval request before assuming the integration is broken

Reference Example

This issue was first encountered during ^[1]'s Clarity setup on their Shopify store. The integration had been installed by a developer (Jeff) but appeared stuck. The fix was found in the team@ inbox. The same process was subsequently planned for ^[2]'s Webflow site.

Key Takeaway

Whenever a Microsoft Clarity integration shows "pending approval," check the team email inbox — not the Clarity dashboard — for the approval link.