Private Pay Pages — Implementation & Hero Image Updates
Overview
As of the January 2026 scope realignment call, four private pay location pages for [1] have been approved and are queued for implementation on the website. Alongside this, Asymmetric is addressing two related website quality issues: low-resolution hero images on several location pages and a non-functional QR code at the Glendale community.
Private Pay Pages
Status
Four pages have been reviewed, revised based on Kari Krause's feedback, and approved for implementation. Once those four are live, Asymmetric will draft content for the remaining location pages.
Scope of Work
- Immediate: Implement the four approved private pay pages on the website.
- Next phase: Draft private pay copy for remaining Adava Care locations, incorporating local SEO keywords for each geographic area.
- Ongoing: Update existing location page copy to improve SEO depth and relevance.
Notes
- Each location page is being treated as a local SEO asset — keyword research is being conducted per location (e.g., Neenah, Irish Road) to target assisted living searches in those specific geographic areas.
- Content should remain general enough to serve as an informational resource while incorporating Adava Care's specific offerings.
Hero Image Resolution
Several location hero images were identified as low resolution, likely due to a gap in the design-to-development handoff where image size constraints were not communicated early enough.
Action: Asymmetric's design team is reviewing the affected images to determine whether resolution can be improved programmatically or whether new source images are needed from Adava Care.
QR Code — Glendale Community
The Google review QR code at the Glendale community location is non-functional. QR codes at all other communities are active and being used; Kari Krause confirmed the collateral is being distributed and brochure reorders are already needed, indicating strong usage.
Action: Asymmetric to investigate and fix the Glendale QR code.
Action Items
| Owner | Task | Status |
|---|---|---|
| Asymmetric | Implement four approved private pay pages | In progress |
| Asymmetric | Draft copy for remaining location pages | Queued |
| Asymmetric | Attempt hero image resolution improvements | In progress |
| Asymmetric | Fix non-functional QR code at Glendale | In progress |
| Adava Care | Provide new hero images if resolution cannot be improved | Pending |
Related
- [2]
- [3]
- [4]