Asymmetric Landing Pages — Temporary Workaround

Overview

During the 2026-04-01 Asymmetric marketing sync, the team identified that two landing pages were needed to support the Asymmetric email campaigns (environmental and food & beverage segments) before the new Asymmetric website is complete. Rather than block the email launch on a full custom design, the team agreed on a temporary workaround: mimic an existing landing page layout to get functional pages live quickly, then revisit the design once the new site is built.

Context

The email campaigns were built and ready in HubSpot, but required landing pages for lead capture (gated guide downloads). The design team was already overloaded with higher-priority Asymmetric assets (LinkedIn Ad graphics, formatted guides), making a full custom landing page build impractical before launch.

Decision

Use an existing landing page layout as a template. The design team was directed to duplicate and adapt an existing layout rather than design new pages from scratch.

Key framing from the call:

"We need to get this moving. Here's a layout we recommend mimicking for these layouts. We can update the pages once we have the new website built."

Implementation Notes

Who: Design team (Avoke coordinating)
What: Two landing pages — one for the environmental segment, one for food & beverage
Approach: Mimic an existing internal landing page layout; keep it simple with a clear CTA and embedded form
Form consideration: Avoke suggested a single shared landing page with an industry dropdown on the form to reduce design workload; team leaned toward separate pages given the visual differences between segments
Platform: Pages to be built in HubSpot (not JavaScript — speed was the priority)

Prioritization

Landing pages were flagged as urgent and tied directly to the email campaign launch. They were grouped with the gated guides as co-dependencies: both need to be ready at the same time for the campaigns to go live.

Priority order for the design team:
1. LinkedIn Ad graphics (EOD Thursday)
2. Gated guides + landing pages (EOW)
3. Social media graphics (reassigned to Roy)

Post-Launch Plan

This is explicitly a temporary solution. The landing pages will be redesigned once the new Asymmetric website is complete. The workaround was chosen to avoid holding up two active campaigns while the broader site build is in progress.

^[1]
^[2]
^[3]