BluePoint Website Content Audit & Restructuring
Identified during the [1] November 2025 marketing review, the website had several content organization issues and live errors requiring immediate fixes and a broader restructuring effort. See the source meeting notes at [2].
Immediate Fixes
Broken Homepage Phone Number
The homepage was displaying two non-working phone numbers (540-253-1668 and a 720-xxx-xxxx number). The number changed depending on browser cache state, indicating an active but misconfigured call-tracking system — most likely [3] performing dynamic number swapping.
Resolution:
- Replace both numbers with Mike Stebbins' direct number as a temporary placeholder
- Investigate CallRail configuration with Mark Hope to determine the correct tracking number setup
- Add a new CallRail number once configuration is confirmed
Garbled Homepage Copy
The homepage contained a broken sentence: "The call us at ready to elevate your payment solutions with BluePoint ATM."
Resolution: Delete the fragment "The call us at" — the corrected sentence reads: "Ready to elevate your payment solutions with BluePoint ATM."
This fix was applied live during the meeting by Melissa Cusumano.
Content Restructuring Plan
The Blog/News page was identified as a mixed-content problem: Asymmetric-authored blog posts, third-party news items, and white papers were all co-mingled in a single section with no clear taxonomy.
Proposed Structure
| Content Type | Current Location | Target Location |
|---|---|---|
| Asymmetric-authored blogs (e.g., "Reverse ATM," "Security") | News/Blog page | New Blog section |
| Third-party / newsworthy items | News/Blog page | News section (retain) |
| White papers (used in email campaigns) | News/Blog page | New Resources section |
Navigation Changes
- Hide the Blog link from the top navigation footer until the section is properly populated
- Add a Resources tab to house white papers and downloadable assets
Governing Rule Going Forward
Content uploaded to the site should follow a clear categorization:
- If created by Asymmetric → Blog
- If externally sourced or newsworthy → News
- If a downloadable asset (white paper, guide) → Resources
This prevents future co-mingling and ensures the News section remains credible and editorially distinct.
QA Process Concerns
Wade Zirkle raised a broader concern: website edits were going live with errors (garbled copy, broken phone numbers) that should have been caught before client review. Specific requests:
- Internal QA should include incognito-window testing to catch cache-dependent issues like dynamic phone number swapping
- Mobile testing (iOS and Android) should be part of the pre-publish checklist
- All links should be verified before a round of edits is presented to the client
This mirrors a parallel issue identified in the [4], where incorrect copy was approved due to insufficient internal review.
Action Items
| Owner | Task | Status |
|---|---|---|
| Melissa Cusumano | Fix homepage phone number; set to Mike's number temporarily | 🔲 Open |
| Melissa Cusumano | Investigate CallRail configuration with Mark Hope | 🔲 Open |
| Melissa Cusumano | Add ClickUp tasks: remove "Call us at," restructure Blog/News, hide Blog footer link | 🔲 Open |
| Melissa Cusumano | Move Asymmetric blogs to Blog section; create Resources section; move white papers | 🔲 Open (pending BluePoint edits list) |
| Mike Stebbins & Wade Zirkle | Compile comprehensive list of all desired website edits and send to Melissa | 🔲 Open |
Related
- [2]
- [3]
- [4]
- [5]