Website Updates — Theme Parks & Water Parks Page (BluePoint ATM)

Overview

During the December 2025 monthly marketing sync, BluePoint ATM confirmed a round of major website updates, the most significant being the addition of a new landing page targeting the theme parks and water parks vertical for their Reverse ATM product line. This page is intended to support the broader campaign targeting cashless venues in the amusement and recreation sector.

Related meeting: ^[1]

Scope of Updates

New Page: Theme Parks & Water Parks

• A dedicated landing page will be added under the Reverse ATM / cashless section of the BluePoint website.
• The page targets theme parks and water parks as a named vertical segment.
• Content responsibility: BluePoint (Mike Stebbins) will provide all written content.
• Image responsibility: Asymmetric Marketing will source or create appropriate imagery.
• The page will be built using an existing page as a template to reduce turnaround time.

Additional Site Edits

• Miscellaneous copy and content edits across existing pages (not new pages).
• Some edits involve updating form messaging that previously varied per page — these required individual page-by-page changes rather than a single global update.

Timeline

Note: Timeline assumes content is delivered complete and final. Partial or iterative content delivery will extend the schedule. Prior projects have required multiple rounds due to incomplete initial submissions.

Key Decisions

• Overhaul, not minor edits. Mike confirmed the scope is a full overhaul including a new page, not simple copy tweaks. Asymmetric estimated approximately one week for completion once content is received.
• Template-based build. To accelerate delivery, the new theme parks/water parks page will be modeled on an existing site page structure.
• Content split. BluePoint writes the copy; Asymmetric handles design and imagery. This division was explicitly agreed upon during the call.

Context & Strategic Fit

This page directly supports two active campaign tracks:

1. Email nurture campaign — A water parks and amusement parks email sequence (emails 1–10) is under review by Mike. Several emails link to a blog post and a white paper hosted on the BluePoint site; the new page will complement this content ecosystem.
2. Direct mail — A water parks direct mail piece is in development. The landing page will serve as a destination for QR code or URL-based responses.
3. ZoomInfo prospecting — BluePoint is building a theme park/amusement park contact list (778 contacts pulled, 222 credits still needed to complete it). The new page gives outreach recipients a relevant destination. See ^[2].

Related Issues

• HubSpot form sync broken: Website form submissions are not auto-syncing to HubSpot contacts. This is a separate but related issue — any leads generated by the new page will be affected until resolved. See ^[3].
• Looker Studio tracking: Once the page is live, performance (sessions, landing page traffic, source attribution) will be visible in the BluePoint Looker Studio dashboard. QR code traffic from direct mail will appear as a distinct source/medium.

Action Items

• [ ] Mike Stebbins — Deliver final written content for the theme parks & water parks page by Dec 5, 2025
• [ ] Melissa Cusumano — Review content upon receipt, pass to dev team by Dec 8, 2025
• [ ] Asymmetric dev — Build new page using existing template; complete within one week of handoff
• [ ] Melissa Cusumano — Source or coordinate creation of imagery for the new page

Notes

• Mike noted BluePoint is also working on a large RFP for the National Western Complex (Denver) — a Reverse ATM + traditional ATM opportunity. This may generate additional website content needs (case study, venue-specific page) if the deal closes.
• Future verticals under consideration include live music venues, military tourism, and national parks. Each may eventually warrant its own landing page following this same pattern.