A New Dawn Therapy SEO Page Strategy

Overview

During the January 2026 website finalization meeting, the team identified three pages on the A New Dawn Therapy site that warrant dedicated SEO investment. Unlike the site's informational pages (Meet the Team, Rates & Insurance, Resources, etc.), these three pages target specific, high-intent local search queries and require substantive copy to compete organically.

See the broader meeting context in ^[1].

The Three SEO-Focused Pages

1. Supervision

Target audience: Newly licensed or recently graduated therapists seeking clinical supervision in the Madison, WI area.

Rationale: Katie noted that newly licensed therapists in the region are actively struggling to find supervisors. This represents a high-intent, underserved local search niche with real demand and relatively low competition.

Content guidance:
- Explain what supervision at A New Dawn Therapy looks like
- Speak directly to the needs of pre-licensed clinicians
- Include relevant credentials and supervision approach
- Naturally incorporate focus keywords provided by Sebastian

2. Careers

Target audience: Therapists and clinical staff looking for employment or contractor opportunities at a group practice.

Rationale: As A New Dawn Therapy transitions to a group practice model, attracting qualified clinicians is a business priority. A well-optimized Careers page can surface in searches from therapists actively looking for positions.

Content guidance:
- Describe the practice culture and what makes it a good place to work
- Outline types of roles or what the practice is looking for
- Include information about supervision, caseload, and support structure
- Incorporate focus keywords once provided

3. Online Therapy

Target audience: Prospective clients in Wisconsin searching for remote therapy options.

Rationale: Online therapy is a high-volume search category. A dedicated page allows the site to compete for queries like "online therapy Wisconsin" or "virtual therapist Madison."

Content guidance:
- Explain how online sessions work at A New Dawn Therapy
- Address common client questions (platform used, what to expect, who it's right for)
- Differentiate from in-person therapy where relevant
- Incorporate focus keywords once provided

Word Count Requirement

Each of the three SEO pages requires 700–1,000 words of original copy to support organic search ranking. This is a deliberate threshold — enough content to signal topical depth to search engines without padding.

All other pages on the site (Meet the Team, Rates & Insurance, Resources, Client Portal, FAQ) are informational and have no minimum word count. The focus there is clarity, not volume.

Workflow

1. Sebastian provides focus keywords for each of the three pages (target: Jan 19)
2. Katie drafts 700–1,000 words per page incorporating those keywords (target: Jan 23)
3. Dev team builds page layouts based on the provided copy
4. Internal linking from the FAQ page to these service pages reinforces SEO value

Internal Linking Note

Katie raised — and Sebastian confirmed — that linking from the FAQ page to these SEO pages improves both user navigation and organic ranking. For example, a FAQ answer like "Do you offer online therapy?" should link directly to the Online Therapy page. This should be implemented during the build.

See ^[2] if that note is filed separately.

Related

• ^[3]
• ^[4]
• ^[5]