Website Footer — Address & Map Embed

Overview

A missing address in the website footer created a real-world conversion failure: a customer Googled the business, found the wrong address, and ended up purchasing from competitor "Madison Overhead" instead. Adding the company address and a map embed to the footer is a quick, high-impact fix that reduces confusion and reinforces local identity.

This issue surfaced during the ^[1] monthly review on 2026-01-29 and was immediately flagged as a priority action item.

The Problem

Overhead Door Madison and "Madison Overhead" are similar-sounding businesses competing in the same market. Without a clearly visible address on the website, customers searching for contact or location information may:

Land on the wrong business in Google Maps
Navigate to the competitor's physical location
Complete a purchase with the wrong company

Jeff Ryan (client) confirmed this happened directly: a customer intended to visit Overhead Door Madison, Googled the address, and ended up at Madison Overhead instead — a lost sale attributable to missing footer information.

The Fix

Add two elements to the website footer:

Full company address — displayed as plain text, consistently formatted (NAP: Name, Address, Phone)
Google Maps embed — an inline map widget showing the business location

The footer is the standard, expected location for business contact and location information. It appears on every page of the site, meaning any visitor — regardless of entry point — has access to the address without needing to navigate to a contact page.

Implementation Notes

This is a straightforward website edit; no design overhaul required
Ensure the address matches exactly what is listed on the ^[2] (NAP consistency matters for local SEO)
The map embed can be generated from Google Maps → Share → Embed a map
Assigned to: Sebastian Gant (@Asymmetric)

Broader Context

This fix supports the wider competitive strategy to differentiate Overhead Door Madison from Madison Overhead. See:

^[3]
^[4]

Generalizable Insight

Any local service business competing with a similarly named competitor should treat address visibility as a conversion-critical element, not a nice-to-have. Footer address + map embed is a low-effort, high-protection fix that closes a real gap between online search and physical foot traffic.

This pattern applies to any client where:
- A competitor has a similar name or overlapping search presence
- The business has a physical location customers may visit
- NAP consistency across site and GBP is not yet confirmed