Quarra Stone Website QC & Content Refresh
Overview
During the October 2025 bi-weekly marketing sync, Lincoln reported user-flagged typos and at least one instance of project bio data appearing on the wrong project page. The team aligned on a parallel QC effort and established a forward-looking content refresh policy: marketing materials should prioritize projects less than five years old.
Related meeting: [1]
QC Process
Problem identified: User-reported typos across the site, plus at least one project page displaying incorrect bio/description data from another project.
Division of responsibility:
- Lauren — QC project pages specifically; she has the domain knowledge to catch incorrect project data
- Karly — Run a site-wide grammar and typo pass
Both tasks were targeted for completion the day after the call (Lauren working from home).
"I think if you guys, I think it's good to go. Just roll with it." — Lincoln, on the Miss Madison write-up
Miss Madison Project
- Write-up reviewed and approved by Lauren and Lincoln
- Categories confirmed and sent to Karly
- Expected to go live within 1–2 weeks of the call
- Project pages continue to support SEO; Karly noted they help Quarra rank well for relevant search terms
Content Refresh Strategy
Lincoln established a policy to retire overused or aging project imagery from marketing materials:
- Retire: Collier Memorial — described as a 12-year-old project that has been overused across materials
- Preferred: Projects 5 years old or less (roughly 2019–present)
- Highlighted examples of newer assets:
- UVA Memorial (already on homepage)
- JPMC imagery — pending approval from Jim before use; Lauren to pursue
"Let's just pause on Collier for a while and get some newer projects in there." — Lincoln
This policy applies to both the website (rolling homepage imagery, project page thumbnails) and email marketing templates.
Website Imagery Updates
- Lauren to source fresh photos and send Karly a replacement list once JPMC approval is secured
- Karly's team to begin adding imagery from recently submitted projects to relevant site pages (this had not been done consistently with new project submissions)
- The homepage currently opens to the UVA Memorial — considered acceptable
- Other homepage carousel entries (Obama, Collier, Eaton) flagged as dated; updates encouraged as new imagery becomes available
Blog Strategy
- Lincoln is reviewing the full blog backlog to approve, revise, or scrap posts
- Goal: reduce the backlog from a large queue to a manageable set within a few weeks
- Workflow for approvals:
- Lincoln emails Karly with blog title, subject, and link to the Google Doc
- CC: Evoke (Avokerie Onorimuo)
- Remove Mark from the CC list going forward
- Once a blog is approved, Lauren updates the imagery before it goes live
- Asymmetric has slowed new blog production slightly to allow the backlog to clear
Action Items
| Owner | Task |
|---|---|
| Lauren | QC project pages for incorrect data |
| Karly | Site-wide typo/grammar check |
| Lauren | Source new project imagery; send replacement list to Karly once Jim approves JPMC use |
| Lauren | Update imagery on Lincoln-approved blog posts |
| Lincoln | Pursue Jim's approval for JPMC imagery |
| Lincoln | Email Karly + Evoke (not Mark) for blog approvals going forward |
| Karly | Add newer project imagery to existing site pages |
Related
- [2]
- [1]
- [3]
- [4]