PEMA — Client Index
PEMA.io is an outbound lead generation agency running LinkedIn outreach campaigns on behalf of Asymmetric. They handle prospect targeting, pre-call reminders, and multi-channel sequencing.
Status
Active
First Seen
2026-03-18 (earliest available record)
Last Activity
2026-03-18 — Check-in call covering show rate issues, new targeting opportunities, and ABM list outreach test
Key Contacts
| Name | Role | Contact |
|---|---|---|
| Cindy M | PEMA.io lead (outreach/ops) | pema@pema.io |
| Tim | PEMA.io (outreach/ops) | pema@pema.io |
Asymmetric Contacts
| Name | Role |
|---|---|
| Mark Hope | Primary client contact; owns ABM sequences and prospect lists |
| Melissa Cusumano | Stakeholder / observer |
| Sebastian Gant | Stakeholder |
Active Projects
- LinkedIn Outreach — ABM List Test: 1-month campaign using Mark's 400–500 prospect list (LinkedIn profile IDs provided). Runs in parallel with Mark's ABM email cadence to create warm multi-channel touchpoints. See [1].
- Amazon FBA Keyword Targeting: Testing LinkedIn search filters for "Amazon FBA" keywords to reach consumer product brand sellers. Retail industry targeting on LinkedIn has historically underperformed due to low user activity.
- Show Rate Improvement: PEMA.io handles all pre-call reminders (email + text). Mark is testing an in-call tactic: send a Zoom link via email to no-shows within the first 5 minutes of a scheduled call.
Performance Notes
- Current show rate: ~50%
- 3 proposals currently outstanding as of 2026-03-18
- High-performing industries historically: environmental services, financial services, manufacturing
- Retail / D2C targeting on LinkedIn is structurally difficult due to low platform activity in that segment
Related Docs
- [1]