PEMA Pima Region Lead Generation Performance
Overview
Asymmetric is working with a third-party lead generation vendor — referred to as the Pima Region source — that books qualified sales meetings on a pay-per-meeting basis. As of this meeting, results are modest but ongoing, with one closed account and several proposals in flight.
Performance Summary
| Metric | Value |
|---|---|
| Qualified meetings booked | ~3–4 |
| Proposals sent | 3–4 |
| Accounts closed | 1 (Aviary) |
| Cost per qualified meeting | $500 |
How the Engagement Works
- Pima books meetings on Asymmetric's behalf with prospective clients.
- Asymmetric pays $500 per meeting held — the fee is triggered when the meeting actually takes place, not upon close.
- Mark described the cost as "not cheap, but not crazy either" given the quality of conversations.
Current Status
- Mark is receiving roughly 1–2 meetings per week from this source.
- Several proposals are outstanding but have not yet gained significant traction.
- A follow-up update call with Pima was scheduled for the same day as this meeting.
- Melissa was expected to join that call (noted at 2:30 PM their time).
Notes & Observations
- The only closed account from this channel so far is Aviary.
- Lead quality is considered decent; the pipeline is active but conversion is slow.
- No changes to the Pima engagement were discussed — the team is monitoring and continuing.
Related
- [1] — first account closed via Pima leads
- [2] — source meeting where this was discussed