Weekly marketing sync with the AviaryAI team. Primary focus was unblocking two immediate issues — SEO thin content preventing Google indexing, and ROI calculator bugs blocking sales outreach — alongside go-live of GA4/GTM tracking and planning for the ABM playbook and email drip campaign.
Attendees
- Aaron Grossman (AviaryAI) — sales lead
- Justin Dwyer (AviaryAI) — product/design
- Abraham Blesson (AviaryAI)
- Sebastian Gant (Asymmetric) — strategy
- Mark Hope (Asymmetric) — technical implementation
- Karly Oykhman (Asymmetric)
- Avokerie Onorimuo (Asymmetric)
SEO is the top priority for the next 48 hours. Core pages have fewer than 200 words, which prevents Google from indexing them. The immediate fix is adding 300+ words to core pages and forcing a crawl. A keyword-targeted blog will follow to build authority without cannibalizing future product pages.
Homepage and Safety & Security page are off-limits for structural changes. All other pages are fair game for restructuring to improve SEO. Justin wants the homepage to remain focused on the voice agent as the primary wedge.
Case studies will live as dedicated web pages with a "Download PDF" button — not PDF-only assets. The Mortgage Forward case study requires a non-data-driven approach since they are a technology company, not a data-rich financial institution.
GA4 tracking is now live. Mark published the GTM container during the call. Sebastian's Google Ads campaigns are built and ready to launch once the Ads account is connected to GTM.
ABM playbook comes before the drip campaign. The playbook will define the step-by-step outreach sequence (LinkedIn → email funnel) and inform the automation build in SendGrid. Target launch: early next week.
| Owner | Task | Due |
|---|---|---|
| Mark | Fix ROI calculator PDF export (broken "circle with slash" error) | Today |
| Mark | Fix ROI calculator Contact Us form (email not sending — Resend not configured) | Today |
| Mark | Connect Google Ads account to GTM | Today |
| Mark | Add 300+ words to core website pages; force Google crawl | This week |
| Mark | Draft plan for embedding ROI calculator on site | TBD |
| Mark | Add security headers to Webflow site | TBD |
| Mark | Provide LinkedIn outreach instruction sheet to Aaron | This week |
| Sebastian | Develop ABM playbook (LinkedIn → email funnel step-by-step) | This week |
| Sebastian | Write first 1–2 keyword-targeted blog posts | This week |
| Sebastian | Build email drip campaign in SendGrid | Early next week |
| Sebastian | Add Aaron and Justin to JIRA board | Immediate |
| Aaron | Investigate SendGrid team login credentials | Immediate |
| Aaron | Test ROI calculator PDF export; send screenshot to prospect; provide feedback to Mark | Tonight |
| Justin | Add comments/feedback to case study Figma drafts | This week |
Current state: ~5 organic visits/month, only 2 indexed keywords. Root cause is thin content — core pages have fewer than 200 words, below Google's indexing threshold.
Competitor landscape: Glia, Posh, Interface, L2P, and Direct Link all have similarly thin content and rank primarily for generic banking keywords. Glia's chatbot banking page is their strongest non-homepage asset. Posh has a functional blog but limited keyword depth. Opportunity: AviaryAI's specific use-case keywords have no meaningful competitor presence.
Immediate plan:
- Add 300+ words to core pages → force crawl via Google Search Console
- Launch blog targeting long-tail, use-case-specific keywords (mapped from existing keyword research doc)
- Blog topics chosen to avoid cannibalizing future product/use-case pages
Site structure constraints:
- Homepage: keep structure and focus (voice agent as primary wedge)
- Safety & Security page: no major changes
- All other pages: open for restructuring
Technical note: Webflow limits Mark's usual SSH/PHP-level SEO fixes. Security headers are also weak (only STS policy in place), which Google penalizes. Mark will adapt workflow for Webflow constraints.
Two bugs identified and confirmed during call:
1. PDF export — clicking "Download PDF Report" returns a "circle with slash" icon and reverts. Root cause: PDF dependency issue. Fix estimated at <30 minutes.
2. Contact Us form — form submissions not sending email. Root cause: Resend (email service) not fully configured.
Aaron's intended usage progression:
1. Fill out on sales calls → generate and send PDF reports to prospects
2. Fill out live on calls with prospects
3. Send link for self-service exploration
4. Embed on website for inbound lead generation (longer-term)
Case studies:
- Format: dedicated web page per case study + "Download PDF" button for sales use
- Mortgage Forward case study: technology company, no hard data available — needs a qualitative/narrative approach
- Justin will comment on Figma drafts; Sebastian will publish V1 pages after feedback
Communication infrastructure: New JIRA board (board view + timeline view) and dedicated Slack channel now active. Sebastian to add Aaron and Justin to JIRA.
GA4 / GTM:
- Blocker resolved: Mark published the GTM container live during the call
- GA4 property is set up under the Asymmetric team account
- Next step: Mark connects Google Ads account to GTM → Sebastian turns on pre-built campaigns
ABM Playbook:
- Defines the full outreach sequence: LinkedIn direct outreach → email funnel entry → lead handoff to Aaron
- Will also define what "qualified" looks like at each stage so Aaron knows where leads stand when they reach him
- Playbook informs the SendGrid drip automation build
Email Drip Campaign:
- Built in SendGrid; pending playbook finalization and SendGrid access
- Blocker: Sebastian cannot log in with the team email — credentials issue. Aaron will investigate and resolve.
- Target launch: early next week