As of the March 10 weekly sync, the Aviary ABM email sequence is performing at exceptional levels — well above typical B2B benchmarks. The campaign was a significant investment in effort and infrastructure (emails triggered via HubSpot activity, routed through Orbit, and sent via SES), and the metrics validate that investment. However, a name-field personalization bug was discovered in the final email of the sequence, and the team is approaching the end of the current email set.
See also: [1] | [2]
| Metric | Value |
|---|---|
| Emails Sent | 238 |
| Emails Queued | 77 |
| Open Rate | 37% |
| Click Rate | 32% |
| Unsubscribes | ~0 |
| Bounces | ~0 |
These numbers are described by Mark as "freaking crazy" — 37% open and 32% click rates are extraordinary for a cold/ABM sequence and suggest strong list quality, relevant messaging, and effective deliverability setup.
During the call, Mark noticed that the final email in the sequence is logging (and likely sending) with a corrupted name field — an incorrect name ("Patricia") appeared in the activity log for at least two contacts where it shouldn't have.
Likely causes:
- Wrong contact data being pulled at send time
- Personalization token misconfigured in the final email template
Status: Mark committed to investigating and fixing before the next Aviary call.
Owner: Mark Hope
The campaign is nearly through its current email set — approximately one round of sends remaining in the queue.