Landing Page, Email Campaign & Website Issues — 2026-04-05

Overview

Working session with Diana Henry (Didion) to review and finalize the Masa/Arepa landing page, approve the 4-email Constant Contact campaign, and address a broken form-to-Google-Sheet integration that surfaced during testing. The investigation uncovered ~1,500 spam submissions in the tracking sheet and two deactivated WordPress plugins (WP Mail SMTP Pro and Akismet). Website content updates — homepage hero graphic and Milling Products page — were also scoped and assigned.

Attendees:
- Diana Henry — Didion (dhenry@didioninc.com)
- Melissa Cusumano — Asymmetric
- Michal Bielerzewski — Asymmetric

Key Decisions

• Image transitions: Change landing page hero slideshow from "flash" to fade — flash reads as a mistake.
• Product section subhead: Add "Customized for you" above the product list for clarity and SEO value.
• Product list formatting: Replace comma-separated lists with bullet separators.
• Custom Blend copy: Re-add "Additives" to the Custom Blend section label (SEO; matches sell sheet language).
• CTA button reduction: Remove "Request a Sample" buttons from testimonial banners, transportation section, customization section, and the button immediately above the form. Retain buttons in: hero, and per-product carousel items.
• Carousel pluralization: Pluralize all product names (e.g., "Arepa buzz" → "Arepa buzzes," "Tamale" → "Tamales," etc.) for consistency with the rest of the page.
• Email campaign structure approved: 4-email sequence (Who we are → Product details → Product benefits → Get a sample) with separate Prospects and Existing Customers tabs. Constant Contact template structure (consistent header/footer, large hero image, blue background content block, gold background content block, CTA button) is approved.
• Milling Products page update: Can proceed without a new product photo — duplicate an existing row in Divi and add Corn Masa and Arepa Corn Flour.
• Homepage hero graphic: Approved graphic to be implemented and linked to the new landing page once leadership sign-off is received.

Action Items

Diana

• [ ] Send Masa/Arepa landing page to leadership for final approval.
• [ ] Review and finalize copy for all 4 emails (Prospects and Existing Customers tabs) — targeted same day.
• [ ] Confirm receipt of hero graphic assets sent by Michal (email, 7:41 AM day of call).

Melissa

• [ ] Implement all approved landing page UI/UX changes (fade transition, subhead, bullets, additives copy, CTA reduction, carousel pluralization).
• [ ] Review landing page responsiveness across desktop, tablet, and mobile — fix large blank spaces.
• [ ] Ensure all landing page images have descriptive SEO alt text (flag for SEO review).
• [ ] Contact Eshak and Mark (web dev) re: broken form-to-Google-Sheet integration and deactivated plugins.
• [ ] Investigate Zapier connection — confirm the new Masa/Arepa "Request a Sample" form is mapped to the correct Google Sheet.
• [ ] Update homepage hero graphic and link it to the Masa/Arepa landing page (pending Diana's leadership approval).
• [ ] Add Masa/Arepa product to the Milling Products page (duplicate existing Divi row).

Website Form & Spam Issues

What Happened

During a live form test, Diana confirmed that email notifications fired correctly (submitter confirmation + internal alert), but the submission did not appear in the tracking Google Sheet. While investigating, the team discovered approximately 1,500 spam submissions already in the sheet — gambling/roulette spam originating from India.

Diagnosis

Two WordPress plugins were found deactivated:

Both plugins require active license keys. The working hypothesis is that licenses were tied to the previous hosting agency and became orphaned when the site was transferred to Didion's ownership. Activating the plugins surfaced license errors rather than restoring functionality.

Resolution Path

• Melissa to contact Eshak and Mark (web dev team) with findings and request a fix.
• Zapier connection to be audited — spam submissions are reaching the sheet, suggesting the Zap is live but the new legitimate form submission may not be mapped correctly.
• Plugin licensing to be resolved through Didion's own accounts (not agency-owned).

Note: Didion owns the website; all plugin licenses should be held under Didion accounts. The previous agency likely held the licenses, and they lapsed or became inaccessible at transfer.

Email Campaign

Sequence

Template (Constant Contact)

• Consistent header and footer across all 4 emails
• Large hero image at top
• Blue background content block
• Gold background content block
• Single CTA button (verbiage updates per email)
• Copy, images, and CTA text swap per email; layout stays fixed

Proofing Note

Diana flagged that mock-ups should be more thoroughly proofed before review — minor errors (missing periods, inconsistent product naming) are distracting and slow the approval process. Melissa acknowledged; copy doc should be clean before handoff.

Product Naming Convention (Resolved)

• Combined reference: "Corn Masa and Arepa Flowers" (one "flowers" at the end)
• Separate references: each product gets its own "flour" designation

Website Content Updates

Homepage Hero Graphic

• Graphic approved by Didion leadership.
• Melissa's team to swap the homepage hero image and link it to the Masa/Arepa landing page.
• Timing: pending Diana's final leadership sign-off on the landing page itself.

Milling Products Page

• New Masa/Arepa product needs to be listed alongside existing milling products.
• Divi backend allows row duplication — straightforward implementation.
• No product photo required to go live; can be added later.
• Sequence: hero goes up first → Milling Products page update follows.

Related

• ^[1] — Didion client overview
• ^[2] — Landing page project (if exists)