Didion Milling — Client Index
Status
Active — Ongoing paid media management for recruitment marketing across Google and Meta.
First Seen
2026-03-11 (earliest source document)
Last Activity
2026-04-05 — Marketing blitz planning call to finalize Google SEM AI Max integration and new Meta campaign launch.
Key Contacts
| Name | Role | |
|---|---|---|
| Diana Henry | Client Lead (Didion) | dhenry@didioninc.com |
| Melissa Cusumano | Account Manager (Asymmetric) | melissa.cusumano@asymmetric.pro |
| Michal Bielerzewski | Paid Media (Asymmetric) | michal.bielerzewski@asymmetric.pro |
Active Projects
Google SEM — AI Max Integration
Adding AI Max to the existing SEM recruitment campaign (not a new campaign). Daily budget increasing from ~$7 to $15/day. AI Max applies broad match and keyword list technology, leveraging display campaign audience data to prioritize brand-familiar users in search.
See: [1]
Meta — New Recruitment Campaign (Blitz)
Launching a new Meta campaign at $10/day ($300/mo), in addition to the existing $300/mo Meta spend. Strategy centers on copy rotation with refreshed creative assets, including new photos selected by Diana and short-form vertical video (10–15s) sourced from existing brand videos ("Firework Matters" and "We Are Didion").
See: [1]
Related Docs
- [1]
Notes
- Keyword negation/optimization is performed at least monthly by the paid media team.
- Recent budget reallocation from display to search has already produced measurable lift in search impressions and clicks; display performance has declined correspondingly.
- Meta performance is inconsistent month-to-month; creative refresh is the primary hypothesis for improvement.
- Diana needs a clear, concise one-pager summarizing the blitz plan to communicate it internally to Didion's recruitment team.