wiki/clients/current/didion/2026-04-05-plma-trade-show-booth-banners.md · 782 words · 2026-04-05

PLMA Trade Show Booth & Banners — 2026-04-05

Overview

Working session with Diana Henry (Didion) and the Asymmetric team (Michał Bielerzewski, Melissa Cusumano) to finalize content for three PLMA trade show banners, sketch a 20'×10' corner booth layout, and scope a broader PLMA promotional package. A follow-up strategy meeting was scheduled for the next day.

Attendees:
- Diana Henry — Didion (dhenry@didioninc.com)
- Michał Bielerzewski — Asymmetric
- Melissa Cusumano — Asymmetric

Key Decisions

Banner Content

Center banner — Finalized as the primary value proposition panel:
Headline: "Discover the Didion Difference"
Three supporting statements (each on its own line, no bullet characters, initial caps):
- Unmatched Customer Service
- High-Quality Products
- Custom Solutions
QR code removed; replace with plain URL: didioninc.com (on center banner only)
Remove exclamation point from "Welcome to the Didion Culinary Collection" on the left banner
Left banner — "Welcome to the Didion Culinary Collection" introducing the product line (Corn Masa Flour + Arepa Corn Flour). Content approved; image needs a corn tortilla visual added at top.
Right banner — Titled "Versatile Applications" (no exclamation point). Showcase four end-product images representing both Masa and Arepa applications:
Tortilla
Chips (not "corn chips")
Arepa
Tamale
All images are placeholders pending Diana's high-res purchased photos.
Capabilities banner — Deprioritized for the main back-wall panels; may be repurposed as a grasshopper/retractable banner.

Typography & Design

Bullet-point characters not preferred; use line breaks with each statement as its own visual unit
Yellow color for the three value-proposition lines; "Discover the Didion Difference" headline in white
Reduce font size slightly (currently ~195pt in Illustrator) so each statement fits on one line
Decrease background lighting slightly to improve text contrast

Booth Layout (20'×10' Corner)

Preliminary sketch developed in Miro. Key elements:

Element	Notes
3 back-wall banners	Centered across the full back wall
Grasshopper/retractable banner(s)	1–2 additional panels; capabilities or applications content
Podium	~1'×4', can be positioned perpendicular to draw foot traffic
L-shaped food prep/sampling area	6' + 8' tables; prep table hidden behind half-wall drape
Collateral table	6' table for pull tabs, swag, ingredient samples
High-top table + 2 chairs	For sit-down conversations with prospects

Booth is a corner space — two open sides (walkway + shared aisle); both sides likely have half-wall pipe-and-drape partitions
Food sampling table should be positioned toward the front/open side for engagement
Actual cooking on-site deprioritized for this year; plan is fresh guac/salsa prep by a cook using pre-purchased chips and tortillas
~8 Didion staff attending the show
Diana needs to verify exact booth specs and constraints with the trade show company before layout is finalized

Action Items

Owner	Task
Michał	Update center banner: value-prop lines on individual rows, yellow color, initial caps, reduced font size, remove QR code, add `didioninc.com` URL
Michał	Update left banner: add corn tortilla image at top, remove exclamation point from headline
Michał	Update right banner: swap placeholder images for Tortilla / Chips / Arepa / Tamale once high-res assets arrive
Michał	Refine Miro booth layout diagram to scale; share with Diana for team gut-check
Diana	Provide purchased high-res product images (Arepa, Tamale, Tortilla, Chips)
Diana	Verify booth specifications and constraints with trade show company
Diana	Share booth layout with sales team for feedback
Melissa	Create detailed agenda for next-day PLMA strategy meeting
Melissa	Create separate task for next product page (post-Masa) — do not merge with completed Masa task
Team	Begin conceptualizing full PLMA promotional package (see below)

PLMA Promotional Package — Scoped (Not Yet Started)

The team identified a need for a broader pre-show marketing push beyond the physical booth materials:

LinkedIn graphics — Announce Didion's presence at PLMA
Dedicated landing page — Booth/event-specific, separate from the First Impression Kit page
Email templates — Outreach to existing customers and prospects
Rollout timeline — To be defined in the follow-up strategy meeting

First Impression Kit landing page (Masa-specific) is nearly complete; minor tweaks pending (video format, social icon duplication bug, corn tortilla image at top)
Zapier form → Google Sheet → marketing@didioninc.com notification chain needs final confirmation from Chris
Homepage banner intentionally deferred until full product launch
See ^[1] for full client context

Sources

Index