Quarterly marketing review between Sam Flynn and Asymmetric team members Karly Oykhman and Avokerie Onorimuo. The meeting covered campaign performance, a strategic pivot toward higher-potential segments, website fixes, and Sam's request to scale back from the current $2,000/month retainer to a maintenance-only plan.
Attendees:
- Sam Flynn (Flynn Audio) — external
- Karly Oykhman (Asymmetric)
- Avokerie Onorimuo (Asymmetric)
| Decision | Detail |
|---|---|
| Strategy pivot | Focus on Fleet/Commercial, Marine/Power Sports, and EV/Hybrid; pause Specialty Work and Service Plans |
| Fleet campaign relaunch | Expand list to ~1,000 contacts via lead broker; optimize emails for higher click-through |
| Marine & Power Sports pages | Build dedicated website pages to establish specialization and drive segment volume |
| EV/Hybrid page | Plan page post-training (Sam is taking an EV specialist class); capitalize on Madison Tesla market |
| Specialty Work — paused | Low ROI, high hassle; one ongoing install has been a persistent support headache |
| Service Plans — deferred | Lower revenue potential than other segments; revisit in the future |
| Retainer restructure | Sam requested a move to maintenance-only plan; Karly to send formal proposal |
Plan: Relaunch with a targeted list of up to 1,000 contacts pulled from Asymmetric's lead broker subscription. Filter by location, job title, and industry (construction, HVAC, plumbing, trades). Karly will revise emails to add more links and stronger CTAs before sending for Sam's review.
Sam noted Flynn Audio is capable in both areas but sees low volume, likely because customers don't perceive them as specialists. Power Sports focus: UTVs (Polaris Razor, Ranger, General), Harleys. Snowmobiles are out of scope.
Action: Build dedicated Marine and Power Sports website pages. Karly to draft a strategy doc covering additional tactics beyond the pages.
Sam is taking an EV specialist training course next month. Madison has a high density of Teslas. Opportunity to position Flynn Audio as the go-to EV audio/electronics installer.
Action: Karly to draft an EV/Hybrid strategy doc; plan the website page build for after Sam completes training.
Past efforts yielded limited results. Key friction points identified:
- Many dealers don't see a personal benefit in referring customers
- Some dealers avoid third-party installs because support calls come back to them (e.g., customer calls dealer when remote start fails)
- Incentive programs (e.g., free remote start for referrals) had mixed reception — some dealers said they'd refer regardless of incentives
Sam has a few existing dealer relationships that occasionally send business. Shep Motors and Gobin flagged as unlikely partners based on past interactions.
Action: Karly to draft a strategy doc with fresh approaches to dealer outreach.
Work truck upfitting (light flashers, extended-runtime remote starts) has been done but is low-ROI and has caused ongoing support headaches when multiple systems interact. A local competitor handles emergency vehicle upfitting and does it well.
Some potential for remote start service plans (battery replacements, hood pin fixes, reconnections after battery swaps). Currently done for free. Lower revenue ceiling than other segments; revisit later.
Sam is open to a before/after wiring video but wants it handled carefully — the customer may have done the bad install themselves. Framing should be humorous and educational rather than critical of other shops. Sam referenced the "rescue install" / "911 install" genre common in car audio content online.
Action: Karly to draft a video concept/flow that is engaging without alienating DIYers or prior customers of other shops.
Sam noticed a recent spike in traffic from China with no corresponding increase in leads or sales. Karly confirmed no Asymmetric staff are based in China. A site audit was run and showed no alarming bot indicators, but the traffic is almost certainly non-human.
Impact: Inflates vanity metrics (session counts, traffic totals) without generating any business value.
Actions:
- Exclude China traffic from future reports for Flynn Audio
- Have developer investigate further
Karly acknowledged the frustration and offered to prepare a formal maintenance-only proposal. Sam confirmed he wants to scale back, at least temporarily.
Maintenance-only plan structure discussed:
- Quarterly hosting fee (already billed separately)
- Standard maintenance: uptime monitoring, plugin updates, break/fix
- Minor content edits included (price changes, single product additions)
- New pages, new features, or marketing work billed separately as add-ons
Karly will send the written proposal and follow up in approximately one week to avoid further billing ambiguity.