Q1 2026 objectives for Flynn Audio, developed by Karly based on high-level conversations with Sam. These are a work in progress and have not yet been formally reviewed with the client.
Flynn currently shares a monthly service-volume sheet, but pricing and revenue data are not consistently provided. Without knowing what each job type earns, it is impossible to set a defensible cost-per-acquisition target or demonstrate ROI.
Key Results:
- Obtain monthly revenue and pricing data by service type from Sam
- Calculate a target CPA for each service segment based on average job value
- Establish a shared reporting view that ties ad spend to lead volume and estimated revenue
Context from meeting:
"If he's selling something that on average is $800 or $1,000, then spending $100 on it is a pretty good idea. But if his average is $500 or $400, spending $100 is probably too much. We can't determine the return on investment unless we know what the return is." — Mark
Flynn experiences a slow season where in-store installation work drops off. Sam has indicated he wants to lean into online product sales and promotions during these periods to maintain revenue flow.
Key Results:
- Identify the slow-season window and quantify the revenue gap
- Launch at least one promotional campaign targeting online product sales during the slow period
- Track revenue or conversion lift attributable to off-season campaigns
Flynn's service mix spans three distinct categories — sound (pleasure/entertainment), safety (backup cameras, dash cams, alarms), and convenience (remote start, CarPlay). Currently, low-value one-off installs (e.g., consumer Amazon purchases) are mixed in with higher-margin work. The goal is to shift the mix toward premium jobs, including the underexplored classic car upgrade segment.
Key Results:
- Develop segmented messaging and landing pages for sound, safety, and convenience
- Identify and launch at least one campaign targeting classic car owners or enthusiasts
- Track lead volume and estimated job value by segment to measure mix shift
Context from meeting:
"He wants to be more selective on the higher-paying jobs than just little onesie twosies like 'put in this thing I bought on Amazon.'" — Karly
"Classic cars — there's definitely types of people who want the classic car that are essentially already rebuilt, that just want improvements made." — Karly