BluePoint ATM is building out a full library of state-specific landing pages for SEO. The first batch of 10 state pages was ready to push live as of the 2026-02-25 marketing sync. This article documents the prioritization logic for the next 10 state pages and the dependency that must be resolved before any state pages go live.
Related client: [1]
The following 10 state pages were completed and approved for launch as of 2026-02-25:
Action owner: Karly Oykhman — push live along with the service page.
Wade Zirkle committed to emailing a priority list. The selection logic discussed on the call:
Cashless-ban states first — States with active cashless payment bans represent the highest-intent market for reverse ATM / cashless solutions.
- Massachusetts (MA) — confirmed cashless ban
- Tennessee (TN) — confirmed cashless ban
Large markets — High-population states with broad venue density.
- Ohio (OH) — explicitly called out as a priority large market
Remaining 7 states to be confirmed by Wade via email; Mike Stebbins to reply-all with any objections.
Action owner: Wade Zirkle — email priority list of 10 states to Karly.
Action owner: Karly Oykhman — begin work on next batch upon receipt.
⚠️ Blocker for all state pages
The "Industry Expertise" section on state pages must be updated to match the renamed categories from the main website redesign before pages go live. Category labels are changing to align with the new site taxonomy.
Known example:
- Old label: Tourist Attractions
- New label: Amusement Parks and Attractions
All state page instances of the old industry segment labels must be replaced with the new equivalents. Karly to cross-reference the finalized category list from the main website redesign.
Additional updates made to the first batch of state pages (noted during the 2026-02-25 call):