Vendor Intro: Dan LaCloche (DLC Effect) — Video Project

Overview

Intro call between Sebastian Gant (Asymmetric) and Dan LaCloche of DLC Effect to establish a working relationship and scope a customer testimonial video for ^[1]. Dan was referred through Mark and has prior experience working with Crazy Lenny's E-Bikes and other Madison-area accounts.

The immediate project centers on a glowing multi-paragraph Google review left by homeowner Sarah Smith about her asbestos/mold remediation experience with AHS. The goal is to turn that review into a video asset suite usable across paid ads, social, and the AHS website.

Vendor Profile: Dan LaCloche

• Company: DLC Effect
• Location: Madison, WI (downtown); travels regionally and nationally when needed
• Email: danlacloche@gmail.com
• Portfolio: DLC Effect YouTube channel (organized by playlist)
• Specialty: Storytelling-driven content marketing — interview-based testimonials, nonprofit fundraising campaigns, motion graphics
• Crew: Primarily solo operator; assembles larger teams for conference/event coverage
• Prior Asymmetric connection: Referred by Mark; past work includes Crazy Lenny's E-Bikes and a trailer company up north

Day Rates (Shoot Only)

Editing, interviewing, and full-service options are quoted separately — see #Proposed Scope & Tiers below.

Project: AHS Customer Testimonial Video

Background

AHS client Sarah Smith left an extensive, enthusiastic Google review after having mold/asbestos removed from her home. Mark suggested converting this into a video testimonial. Sebastian is coordinating the vendor relationship remotely (Sebastian is based in Rhode Island; AHS and Dan are both in Madison).

Shoot Concept

Dan proposed shooting at Sarah Smith's home — conducting a sit-down interview and capturing B-roll of the treated areas for a "show and tell" effect. The interview itself typically runs 15–20 minutes; setup (lighting, framing) takes 30–45 minutes.

Deliverables Discussed

Dan explicitly offered to hand over raw footage after editing — he does not hoard source files.

Content Distribution Plan

• Meta ads — vertical aspect ratio preferred for broader placement
• YouTube pre-roll — horizontal (16:9)
• Organic social — quote pull graphics, short clips (Asymmetric social specialist handles production in Canva)
• AHS website — dedicated case study page embedding the long-form video

Proposed Scope & Tiers

Dan will provide a tiered quote covering at minimum:

1. Shoot only — raw footage handed off; Asymmetric/AHS handles editing
2. Shoot + edit — Dan delivers polished long-form video and short cuts
3. Full service — shoot, conduct interview, edit all deliverables (most likely option per Sebastian)

Sebastian noted AHS is new to video investment and not highly technical, so the full-service tier is the expected choice. Tiered options are being provided for transparency.

Key Decisions

• Dan will review Sarah Smith's Google review and use it to develop interview questions
• Asymmetric will likely lean on Dan for editing given the in-house team's limited video post-production capacity
• Raw footage will be shared with Asymmetric's social team regardless of editing tier selected
• Relationship is intended to be ongoing — Dan is a preferred vendor candidate for future Madison-area video needs

Action Items

• [ ] Dan LaCloche — Review Sarah Smith's Google review (search "Advanced Health and Safety" → find Sarah Smith review)
• [ ] Dan LaCloche — Send tiered quote (shoot-only / shoot+edit / full-service) to Sebastian by early next week
• [ ] Dan LaCloche — Share link to insulation crawl-space testimonial video (and any other relevant examples); upload to YouTube if not already there
• [ ] Sebastian Gant — Forward Dan's quote and sample work links to AHS client late next week (Sebastian OOO Monday–Tuesday)

Related

• ^[2]
• ^[3] (create if establishing vendor directory)