Bluepoint Budget Performance — 2026-01-09
Overview
As of the January 9, 2026 check-in, the Bluepoint account is pacing significantly over budget for the current period. This was identified via the [1] budget pacing chart during a review with Karly Oykhman.
Budget Status
| Metric | Value |
|---|---|
| Target spend (to date) | $584 |
| Actual spend (to date) | $838 |
| Variance | +$254 over target |
| Projected end-of-period overspend | ~$800 |
The dotted target line in X-Ray showed spend should be at $584; actual spend of $838 puts the account on a trajectory to finish approximately $800 over the total period budget if the pace is not corrected.
Required Action
Karly Oykhman is responsible for reviewing the Bluepoint ad spend and adjusting pacing to bring the account back in line before the end of the billing period.
- [ ] Review Bluepoint budget pacing in X-Ray and ad platforms (@Karly Oykhman)
- [ ] Identify which campaigns or channels are driving the overspend
- [ ] Reduce or pause spend as needed to correct trajectory
Related Issues
X-Ray Access Blocked (403 Error)
At the time of this review, Karly was unable to access Bluepoint data in X-Ray directly due to a 403 Forbidden permissions error surfaced in the browser console. Mark Hope identified this as a permissions loop in the X-Ray system and committed to fixing it over the weekend.
- [ ] Fix Bluepoint X-Ray 403 permission error; log in as Karly to verify access (@Mark Hope)
Until the permission issue is resolved, Karly cannot independently monitor budget pacing in X-Ray. Mark shared his screen during the call to surface the budget data shown above.
X-Ray Budget Pacing Feature
The budget pacing chart in X-Ray plots actual cumulative spend against a target spend curve for the period. A gap above the dotted target line indicates overpacing. This view is available under the client's account in X-Ray → Overview.
Related Docs
- [2]
- [3]
- [4]