Ad Review Call — 2026-04-05
Overview
Bluepoint was reviewed as part of a broader weekly ad review call covering five clients. Melissa Cusumano led the Bluepoint portion ahead of a scheduled client call the following day. The primary updates were recent landing page changes and campaign cost adjustments, with the PMAX campaign continuing to perform well.
Attendees: Melissa Cusumano, Gilbert Barrongo, Mark Hope (partial — Bluepoint portion)
Related meeting: [1]
Key Decisions
- No strategic changes made. Landing pages were updated late the prior week; too early to assess impact on conversion performance.
- Campaign costs updated. Melissa adjusted daily budgets the day prior to the call (updated to $160 and $115 across campaigns; a $27/day figure was also corrected at the top-level view).
- PMAX campaign noted as impressive. The team had already highlighted this to the client in the previous week's call; no changes recommended.
Campaign Status
| Area | Status | Notes |
|---|---|---|
| Landing Pages | Recently updated | Changed late the week prior; impact not yet visible in data |
| PMAX Campaign | Strong | Previously flagged to client as a standout performer |
| Campaign Costs | Updated | Adjusted by Melissa the day before this call |
| Conversion Goals | In progress | Gilbert flagged conversion action cleanup tasks to Anup via ClickUp |
Action Items
| # | Action | Owner | Status |
|---|---|---|---|
| 1 | Monitor landing page performance in upcoming weeks | Melissa / Gilbert | Ongoing |
| 2 | Ensure conversion goal updates are completed for Bluepoint account | Anup (via ClickUp task) | In progress |
Transcript Excerpts
Melissa Cusumano: "I know we updated landing pages just late last week. So I don't think we'll see a whole lot of change to that."
Melissa Cusumano: "It's too early to talk about whether or not the landing pages are doing something different."
Melissa Cusumano: "We just talked to him last week about how impressive the PMAX is."
Related
- [2]
- [1]
- [3]
- [4]