Bluepoint SEO — Domain Rating Progress
Overview
Bluepoint's SEO campaign is progressing toward a Domain Rating (DR) target of 40. As of the November 3, 2025 weekly sync, Bluepoint's DR stands at 29. The team is not yet enrolled in a premium link-building tier, which may partially explain why some competitors rank higher.
A missing SMTP configuration was also identified as a pending technical task that needs to be resolved to enable email functionality on the Bluepoint site.
Current Status
| Metric | Value |
|---|---|
| Domain Rating (DR) | 29 |
| DR Target | 40 |
| Premium Service Active | No |
| SMTP Configured | Pending |
Background
Client contact Mike (Bluepoint) raised a question about why a competitor is ranking above Bluepoint in search results. Melissa and Mark reviewed the situation during the [1]. Likely explanations include:
- The competitor has a higher Domain Rating
- The competitor may be paying for a premium SEO/link-building service
Bluepoint's DR of 29 is considered solid progress for a campaign not yet using premium services. The target of 40 is the threshold the team is working toward before assessing next steps.
SMTP Configuration
An SMTP configuration was found to be missing from the Bluepoint site as of this meeting. This is required for email functionality. Mark Hope was assigned to add the SMTP configuration.
Note: Doodla B2B SMTP was completed around the same time and should not be confused with the Bluepoint task.
Action Items
- [x] Mark Hope — Add SMTP configuration to Bluepoint site
- [ ] Melissa Cusumano — Discuss DR findings and competitor ranking with Mike (Bluepoint) on Wednesday
- [ ] Melissa Cusumano — Investigate the specific competitor ranking above Bluepoint; report findings to Mike
- [ ] Melissa Cusumano — Raise failed payment / subscription cancellation risk with Mike
Related Notes
- Citrus DR is at 27 (up 3 points from 24) — see [2] if created
- Axley is enrolled in a premium SEO service; Melissa to ask Jim at Blue Sky whether this is worth pursuing for other clients
- Adopacare has a failed payment with subscription cancellation pending — unrelated to SEO campaign
References
- [3]
- Source recording: Fathom Video