Geofencing Campaign — Priority Launch (2026-03-19)

Overview

The Citrus America geofencing campaign was flagged as the top priority in the ^[1]. This is the third attempt at launching this campaign after two previous attempts failed. The client has been informed and is open to adopting a new Google protocol recommended by the team.

Gilbert is the lead on this campaign and committed to launching and closely monitoring it.

Background

Two prior geofencing campaign attempts for Citrus America were unsuccessful.
The client has expressed openness to new protocols and team recommendations, removing a potential blocker for trying a different approach.
Melissa flagged this as a tag-team effort — she planned to check in Monday morning to confirm the campaign was live.

Status (as of 2026-03-19)

Field	Detail
Owner	Gilbert Barrongo
Priority	High
Status	In Progress — launching imminently
Client	^[2]
Previous Attempts	2 (both failed)
Client Stance	Open to new protocol/recommendations

Key Notes

Gilbert confirmed he needs no additional resources from Melissa to proceed.
The campaign is to be monitored closely after launch, with adjustments made as needed.
Melissa indicated she would follow up Monday morning (2026-03-24) to verify launch status.
Andrzej's design team is concurrently producing Citrus America LinkedIn video ads and a new image featuring Brian's family, which may be related deliverables for the broader Citrus America push.

^[3]
Andrzej: Citrus America LinkedIn video ads (in progress as of 2026-03-19)
Melissa: Citrus America task work noted in her daily priorities for 2026-03-19

Action Items

Owner	Action	Due
Gilbert	Launch geofencing campaign using new Google protocol	ASAP (target: week of 2026-03-24)
Gilbert	Monitor campaign closely and adjust as needed	Ongoing post-launch
Melissa	Follow up Monday morning to confirm campaign is live	2026-03-24

Source

Discussed in ^[4]. See transcript timestamps ~3:34 and ~4:00 for context.