Marketing Meeting — 2025-12-15
Overview
Short check-in with Steve Lindenau to resolve a YouTube access blocker, get sign-off on two new web forms (SMS sign-up and bike rental request), and align on near-term content delivery. All three items were resolved or approved on the call.
Attendees:
- Steve Lindenau — Crazy Lenny's (steve@crazylennysebikes.com)
- Karly Oykhman — Asymmetric
- Avokerie Onorimuo — Asymmetric
Recording: Fathom summary
Key Decisions
| Decision | Detail |
|---|---|
| YouTube 2FA resolved live | Steve provided the 2FA code on the call; Karly now has upload access to the channel. |
| SMS sign-up form approved as-is | Form captures phone, email, and name with explicit opt-in checkboxes for both SMS and email. |
| Rental request form approved | Live on the rentals page; "Rent Now" button scrolls to form. Notifications go to Steve, Evan, and info@. |
| 24-hour rental lead time | Minimum 24-hour advance notice enforced on the rental form. No maximum booking window added for now. |
| No advanced booking limit (yet) | Steve wants to revisit adding a far-out booking cap later; deferred for now. |
| January SMS email campaign | Existing email subscribers cannot be auto-added to SMS list (compliance); a dedicated opt-in email will go out in January. |
Action Items
- [ ] Karly — Upload new videos to the Crazy Lenny's YouTube channel
- [ ] Karly — Finalize in-store SMS sign-up flyers with QR code; deliver to Steve by end of week (2025-12-19)
- [ ] Karly — Draft January SMS opt-in email and send to Steve for approval
- [ ] Karly — Deliver end-of-December social media promo content within 1–2 days (by ~2025-12-17)
- [ ] Steve — Review website bike listings; send add/remove requests to Asymmetric
- [ ] Steve — Continue considering in-store QR code stands; follow up when ready
Topic Notes
YouTube Channel Access
New video uploads were blocked because YouTube requires login to the associated Gmail account, and 2FA sends a code to Steve's phone. Rather than coordinating over email, Karly initiated the login live on the call and Steve read the code aloud. Access granted immediately.
Karly: "I figured while we were on the call, we could probably just knock that out quickly instead of trying to connect over email with that."
SMS Sign-Up Form
A new subscription landing page was built to grow the Crazy Lenny's SMS marketing list. Key details:
- Fields: Phone number, email address, first/last name
- Opt-in: Explicit checkboxes for SMS and email (required for compliance)
- In-store: QR code flyers will direct customers to the form; flyers to be ready by end of week
- Online: A January email campaign will invite existing email subscribers to opt into SMS — they cannot be migrated automatically
Steve approved the form without changes.
Bike Rental Request Form
A new form was added to the rentals page to streamline rental inquiries. Key details:
- Fields: Desired pickup date/time, number of bikes, specifications
- Disclaimer: Automated response to submitters states "This is not a confirmed booking"
- Notifications: Submissions routed to Steve, Evan, and
info@CrazyLennys - Lead time: 24-hour minimum enforced (Steve noted rentals are almost never sold out — only 1–2 days per year, typically mid-summer)
- Advanced booking cap: Not added for now; Steve may want to revisit
Steve approved the form.
Other Updates
- Website bike listings: Steve plans to review this week and send Asymmetric a list of bikes to add or remove.
- In-store QR code stands: Steve is still considering; no decision yet.
- End-of-December social content: Asymmetric will deliver the next batch of promo content within 1–2 days of the meeting.
Related
- [1]
- [2]