Overview
Weekly marketing sync with Crazy Lenny's. Steve Lindenau joined briefly — the meeting ran fast at his request due to a busy store day. Four April social posts were approved, the mural idea was ruled out, partnership outreach progress was reported, and the recurring meeting was moved to Tuesdays.
Attendees:
- Steve Lindenau — Crazy Lenny's (external)
- Karly Oykhman — Asymmetric
- Melissa Cusumano — Asymmetric
- Avokerie Onorimuo — Asymmetric
Key Decisions
| Topic | Decision |
|---|---|
| Mural on building side wall | Rejected — Steve doesn't own the building and budget is tight |
| Signage path forward | Continue sourcing quotes for a traditional backlit sign |
| ChatGPT post date | Scheduled for April 30 (not April 1, to avoid being read as a joke) |
| April Showers gear post | Approved with edit: remove all clothing except gloves (only clothing item stocked) |
| Recurring meeting day | Moved from Mondays → Tuesdays at 11 AM for the season |
Social Posts Approved
All four posts are for April. Karly owns scheduling and publishing.
- ChatGPT post — April 30. Graphic showing ChatGPT recommending Crazy Lenny's as the best e-bike store. Deliberately kept off April 1 to read as genuine.
- Danego Fat Tire promo — Bike-specific post with link to shop in bio.
- April Showers gear post — Covers rain-ready accessories (LED lights, etc.). Edit required: strip any clothing references except gloves.
- Earth Day post — April 22. Messaging around lower emissions and e-bikes as a green choice.
Signage Update
Melissa has been in contact with two signage vendors and is gathering quotes. The team floated a bike-themed mural on the building's side wall as a creative alternative, but Steve shut it down on two grounds:
- Cost — finances are tight heading into season
- Ownership — Steve does not own the building
Path forward: backlit sign quotes only. Melissa will continue vendor outreach and report back when pricing is available.
Partnership Outreach
Initial outreach to the full list of Steve-approved partners is complete.
| Partner | Status |
|---|---|
| Yoga studio | ✅ Interested — follow-up needed |
| Brewery | ✅ Interested — follow-up needed |
| Arboretum | ❌ Not at this time |
| One other contact | ❌ Not right now |
| Remaining contacts | ⏳ No response yet |
Karly will follow up with the two interested partners and chase the non-responders within one week (by ~March 30).
Meeting Rescheduling
Steve requested moving the weekly sync off Mondays for the duration of e-bike season. Rationale: Thursday–Monday are the highest-traffic retail days, with Monday drawing retirees who avoid weekend crowds. Tuesdays are quieter.
New cadence: Tuesdays at 11 AM
Karly will delete the existing Monday invite and send a new Zoom link to Steve and Melissa.
Action Items
- [ ] Karly — Schedule and publish four approved April social posts (ChatGPT Apr 30, Danego Fat Tire, April Showers w/ clothing edit, Earth Day Apr 22)
- [ ] Karly — Delete Monday recurring meeting; send new Tuesday 11 AM Zoom invite to Steve and Melissa
- [ ] Karly — Follow up with yoga studio and brewery to advance partnership discussions
- [ ] Karly — Follow up with remaining unresponsive partnership contacts by ~March 30
- [ ] Melissa — Continue sourcing backlit sign quotes from vendors; update Steve when pricing is in hand
Related
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