Marketing Meeting — October 2025

Meeting with Steve Lindenau (Crazy Lenny's E-Bikes) to review social media content and finalize two seasonal campaigns: the hunting bike promotion and winter storage program.

Date: October 2025
Attendees: Karly Oykhman, Mark Hope, Avokerie Onorimuo, Faith Amerson (Asymmetric); Steve Lindenau (Crazy Lenny's E-Bikes)
Source: Fathom recording

Overview

A focused working session covering approval of six social media posts and detailed campaign planning for two concurrent fall/winter promotions. Both campaigns will run simultaneously via email, with posts interleaved to avoid same-day sends. No new paid advertising was approved; organic social and existing billboard spend will carry both campaigns. Spotify advertising was tabled for the next meeting.

Key Decisions

• Six social posts approved as presented — no changes requested
• Hunting bike campaign confirmed: runs now through mid-November (aligned with Wisconsin hunting season); offer is buyer's choice of free gun cleaning or five free range passes
• Winter storage campaign confirmed: $249, October through mid-April, includes free spring tune-up; no hard drop-off deadline, same price throughout
• No paid ads (Facebook/Google) for either campaign — Steve has already committed significant budget to billboards
• Website pop-up for hunting bike promotion already live and approved
• Spotify advertising deferred to next meeting (Steve is interested but not ready to act)

Social Media Posts Approved

Six posts were reviewed and approved without changes:

1. Maintenance & service promotion — timely for the season
2. Cargo bikes as second-car alternative — aligned with current in-store customer interest
3. General e-bike benefits carousel — two-fold format
4. E-bike vs. second car (second variation)
5. Baskets interactive post — engagement-focused
6. Older demographic targeted content

Campaign Details

Hunting Bike Campaign

Key benefits to highlight in copy:
- Quiet
- Fast
- No scent (flagged by Steve as especially important for hunters)
- Exercise benefit

Email flow (4 emails):
1. Campaign announcement — introduce the promo
2. Hunting bike benefits — quiet, fast, no scent, exercise; comparison to walking/ATVs
3. DES partnership — general mention
4. Urgency/final push — promotion ending soon

"It's quiet, it's fast, and there's no scent. And, of course, there's the exercise benefit."
— Steve Lindenau

Winter Storage Campaign

Target audience: Young professionals in apartments; city residents lacking storage space (Steve noted significant apartment building growth in the area)

Key benefits to highlight in copy:
- Peace of mind
- Bike longevity (proper storage extends bike life)
- Out-of-the-way storage for small spaces
- Free spring tune-up included

Email flow (3 emails):
1. Campaign introduction — what's included, how to sign up
2. Why you'd want it — limited space, apartment living, longevity angle
3. Final push — early/mid-November, weather-triggered urgency

"The city's growing like hell right now, and there's tons of apartment buildings going up, so it's the young professional — really kind of lacking space."
— Steve Lindenau

Advertising Strategy

Action Items

• [ ] Update hunting bike email flow with correct dates (now–mid-Nov) and confirmed offer (gun cleaning or 5 range passes) — @Karly Oykhman
• [ ] Draft final versions of all hunting bike campaign emails and send to Steve for approval — @Karly Oykhman
• [ ] Build winter storage email flow (Oct–Apr); interleave send schedule with hunting bike campaign so emails don't land on the same day — @Karly Oykhman
• [ ] Prepare Spotify advertising overview/proposal for next meeting — @Karly Oykhman

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