Meta Updates & Sell Sheets — Urgent (Due 2026-03-28)
Overview
Two long-overdue Didion design deliverables were flagged as urgent in the [1]. Both tasks have been sitting since approximately April 2nd (nearly two weeks) and must be completed by Friday, March 28 so that Sebastian can implement the meta ads and schedule a training session with Roy.
If the design team cannot deliver by Friday, Melissa will take over — but requires access to the original working files (currently only compressed JPEGs are available).
Deliverables
1. Didion Meta Ad Graphics
- What: Updated graphics for Didion's Meta (Facebook/Instagram) ad campaigns
- Owner: Design team (Łukasz / Mikhail — Didion is Mikhail's account)
- Status: Blocked — Sebastian is waiting on graphics before he can implement and schedule
- Fallback: Melissa will complete if design team cannot deliver; needs working files (not just JPEGs)
2. Didion Masa Narepa Sell Sheets
- What: Revisions to the Masa Narepa sell sheets
- Owner: Design team
- Status: Overdue since ~April 2nd; marked urgent as of this stand-up
- Fallback: Same as above — Melissa can step in with file access
Key Decisions
- Both tasks elevated to Urgent priority in ClickUp during the stand-up
- Reynolds landing page and other design work deprioritized to make room for these deliverables
- Melissa explicitly offered to take over if files are shared — design team to confirm availability or hand off files
Action Items
| Owner | Action | Due |
|---|---|---|
| Design team (Łukasz/Mikhail) | Deliver Didion meta ad graphics and Masa Narepa sell sheet revisions | Fri 2026-03-28 |
| Melissa | Take over design tasks if files are shared and design team cannot complete | Fri 2026-03-28 |
| Sebastian | Once graphics are ready, implement meta ads and schedule training session with Roy | After graphics delivered |
Downstream Dependency
Sebastian is blocked on Didion Meta Implementation until graphics are delivered. Once unblocked:
- Sebastian will schedule a training session with Roy (Roy to observe the meta ad build as part of ongoing training)
See also: [2]
Context from Stand-Up
"I wanted to have basically these metas done and up and running, because this again has been in here for a while… if they can't do it, they need to give me the access to the files, and I'll do them."
— Melissa Cusumano"I have to wait for the graphic, which is why [I'm blocked]."
— Sebastian Gant"If you're building them, it might be nice for Roy to watch you, because since he's been doing some of those trainings."
— Karly Oykhman